Influencer Manager

Summary

Join DEPT® as a Creator/Influencer Marketing Manager and play a pivotal role in developing and executing influencer marketing campaigns for our clients. This remote position, based within 50 miles of Atlanta, GA, requires collaboration with the creative team to source, engage, and manage creators across various digital platforms. You will be responsible for talent outreach, project management, client communication, and budget tracking. The ideal candidate possesses 3+ years of experience in influencer marketing or a related field, a deep understanding of social media platforms, and strong communication and organizational skills. DEPT® offers a comprehensive benefits package including healthcare, 401k, PTO, and parental leave.

Requirements

• 3+ years work experience in casting, influencer marketing or related social media field
• Deep knowledge of all major social platforms (TikTok, Meta, YouTube, Pinterest, Twitter, Snapchat)
• Solid understanding of tools such as CreatorIQ and Tagger
• Experience working in a marketing, advertising, or talent agency setting
• Experience working directly with clients and brands
• Experience navigating creator partnerships
• Extensive experience casting and vetting creators
• Experience working in a social media based role
• Familiarity with contracts or legal communication
• Strong communication skills
• Knowledge of the expanding creator landscape
• Knowledge of creator and influencer performance benchmarks and metrics
• Experience managing production elements of an influencer or creator campaign
• Experience managing and coordinating projects in a fast-paced environment
• Strong organizational skills with the ability to multitask, detail-oriented with attention to schedules and timelines, and maintenance of records and materials
• Experienced in owning and managing talent budgets and pricing strategies

Responsibilities

• Outreach and Talent sourcing
• Collaborating on creative brief creation for talent
• Briefing talent on specific projects and answering any questions
• Sourcing new, diverse and innovative creators
• Presenting casting recommendations based off data and creative strategy
• Managing initial outreach and ongoing communication
• Maintaining positive and communicative relationships
• Maintaining internal talent databases and trackers
• Establishing and maintaining relationships with key talent agencies and talent managers
• Coordinating all final deliveries and managing timelines efficiently, in collaboration with with the project management team
• Distributing all necessary briefs
• Client-facing communication
• Organizing of legal and financial paperwork
• Proofing provided content to ensure compliance with brand voice and guidelines
• Ability to manage multiple projects across multiple brands at a given time (typical workload will be across 5 – 7 projects)
• Developing and updating roster of preferred talent and partnerships
• Distributing contracts and aiding with talent negotiations
• Frequent communication with legal teams, acting as a mediator between legal and talent management
• Developing and maintaining relationships with key talent agencies and representatives
• Track and manage budgets accordingly across projects, with oversight and counsel from senior management
• Seeing through the invoicing process

Preferred Qualifications

• 5-7 years of experience in marketing, advertising, or production
• An analytical mindset familiar with performance metrics and the ability to adjust creative approaches based on data insights
• Proven Slack experience
• Proficiency in Google Suite (Slides, Sheets, Docs)
• Experience with Asana Software (not required but a plus)
• Knowledge Harvest Software (not required but a plus)
• You are entrepreneurial spirited and a self-starter; able to work both independently and in a team environment

Benefits

• Healthcare, Dental, and Vision coverage
• 401k plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave