Influencer Marketing Executive

Summary

Join our Influencer Team at Skin + Me as an Influencer Marketing Executive, working across the end-to-end pipeline from outreach to content production. The ideal candidate will have experience in influencer marketing or social media management and good basic knowledge of key marketing metrics.

Responsibilities

• Identify suitable influencers through extensive research that will be a good fit for the And Begin brand
• Reach out and contact influencers/agents to sell-in the opportunity of working with And Begin
• Experiment with different messaging and formats of contact to see what gets the best response rate from influencers
• Negotiate best in-market commercial deals for each influencer to ensure we are getting the most cost-effective partnerships
• Coordinate with influencers/agents to sign contracts
• Coordinate with influencers to ensure that they sign-up and any queries are answered that they might have during the process and on receipt of the product
• Clearly brief the influencer on messaging and creative format that is most effective for performance, feeding back when you think the content needs to work harder
• Manage closely to commercial KPIs including sign-up volume, CPA and LTV
• Continuously evaluate the end-to-end process and identify any opportunities to streamline it
• Work across a variety of channels including Instagram, YouTube & TikTok
• Work closely with the rest of the growth team to build out your marketing knowledge and help build a solid portfolio of growth channels