Remote Influencer Marketing Manager

Summary

Join Acceleration Partners as an Influencer Marketing Manager to develop and execute influencer program strategies for diverse brands. As a key partner in the marketing landscape, you will be responsible for managing client relationships, designing influencer recruitment strategies, and analyzing program data to optimize outcomes.

Requirements

• 4+ years working for an influencer marketing agency and experience managing client relationships
• Strong understanding of how influencer and affiliate marketing can work together
• Solid understanding of omni-channel and digital marketing, with a track record of successfully running influencer campaigns for consumer products and/or services companies
• Advanced Excel capabilities and comfortable with formatting, formulas, customizing reports, etc
• Excellent at communicating, presenting and pitching and receiving approval from clients on new influencer campaigns
• Working knowledge of attribution in digital marketing

Responsibilities

• Manages successful influencer programs by developing custom strategies and tactical plans for achieving client’s goals and objectives
• Keeps a close pulse on program performance, budget spend, and goals/budget pacing in real time to ensure program stays on-track to meet key objectives and spend targets
• Proactively presents strategic recommendations to course-correct performance and/or spend to ensure client goals are met
• Maintains a close pulse on relevant influencer industry trends and applies to strategy to optimize success where possible
• Consistently provides superior client service, acts as a point of contact, and escalates issues or key risks as appropriate
• Uses data strategically and nimbly; all analysis or data shared to clients is consistently accurate and precise
• Consistently draws relevant and accurate conclusions using data to identify trends, analyze program outcomes, and provide client insights and recommendations to reach or exceed goals
• Designs influencer recruitment strategies, communication strategies, content strategies, incentive strategies and optimization strategies aimed at fostering long-term partnerships with the right creators/audiences and enabling them to drive lower-funnel value for clients (i.e., site traffic, revenue, ROI)
• Negotiates longer-term media packages with creators and manages fixed fee-based investments on behalf of clients when necessary
• Trains, coaches, and develops influencers as needed by providing education on the affiliate landscape and best practices for optimizing their success not only within the scope of a particular campaign, but within the larger scope of the affiliate channel
• Manages multiple influencer marketing programs with solid organizational skills and the ability to focus on and prioritize tasks based on client objectives

Benefits

• 100% remote work for everyone
• Group medical, dental, and vision coverage insurance (with opt-out benefits)
• 401K with matching
• Open Paid Time Off
• Summer & Holiday company-wide shut-down weeks in July and December
• Volunteer and Birthday Time Off
• Focus Fridays
• Paid Parental Leave Benefits
• Wellness, Technology & Education Allowances