Influencer Marketing Manager

Summary

Join GiveDirectly as an Influencer Marketing Manager to spearhead impactful public partnerships and influencer campaigns. Drive fundraising and awareness through strategic collaborations with influential brands and creators. The ideal candidate will have 3–5+ years of experience in related fields, including product management, data analytics, or international development. You will manage the full lifecycle of partnership campaigns, develop compelling content, and execute strategic distribution across various channels. This fully remote role requires at least a 4-hour overlap with the East Africa timezone. The position demands high emotional intelligence, ownership, and a combination of big-picture and detail-oriented thinking.

Requirements

• 3–5+ years of professional experience: we welcome a range of skill sets and backgrounds; related fields could include product management, data analytics, project management, program management, international development, management consulting, or more. Our team has a wide range of backgrounds from professional TV writers to folks with PHDs in engineering and everything between
• Strong, succinct communication: skilled in writing (native english level), presentation creation, and negotiating across multiple stakeholders
• Analytical problem solving : looks at problems with an analytical and iterative mindset, with strong framework for prioritization and ability to put structure and process to ambiguous problems
• Alignment with GiveDirectly Values : exceptional alignment with values and an active demonstration of our core competencies: emotional intelligence, problem solving, project management, follow-through, and fostering inclusivity
• Strong project management skills and the ability to manage multiple workstreams, prioritize/explicitly deprioritize, and hold a high quality bar

Responsibilities

• Partner campaign management
• Lead and execute public fundraising campaigns playbook for emergency response appeals, brand partnership activations, research disseminations, and seasonal giving opportunities (e.g., Giving Tuesday, end-of-year matching campaigns)
• Project manage campaign calendar and collaborate closely with internal stakeholders, including the Communications and Fundraising Tech teams, to ensure successful campaign delivery
• Own the full lifecycle of partnership campaigns; from pitch to launch to performance reporting
• Donor-Facing Content Development
• Develop compelling content and execute strategic distribution across owned, paid, and earned channels such as advertising, influencer partnerships, reports, website, webinars, email, and social media
• Manage content execution end-to-end, ensuring alignment with organizational messaging and audience targeting. Collaborate with our design, content collection, and marketing automation teams
• Growth Acquisition Initiatives & Marketing Experiments
• Initiate and drive new marketing experiments aimed at accelerating growth, expanding our donor base, and increasing the impact of our work
• Collaborate cross-functionally on broader Growth team projects, partnering with teams throughout the organization to innovate and scale successful marketing bets
• Measurement & Reporting
• Ensure campaign performance is measured against clear KPIs, providing regular reporting and insights to internal and external stakeholders demonstrating impact
• Support oversight on required reporting for external marketing partnerships, ensuring timely and accurate performance insights

Preferred Qualifications

• Experience working with relational databases (e.g. SQL)
• Familiarity with our growth stack: Salesforces (CRM), Hubspot (ESP), Wordpress (marketing website), Github, Tableau, PostHog, Ads, A/B testing
• Experience in writing or data storytelling for large layperson audiences

Benefits

The United States base salary for this role is $93,500