Marketing Manager, Influencer & Content

Summary

Join Ethos, a leading life insurance company, as a proactive Lead to drive influencer marketing and creative content initiatives. You will manage influencer campaigns, curate user-generated content (UGC), and review agency-produced materials. The role demands a strong understanding of paid social and influencer content, a keen eye for compelling creative, and the ability to work autonomously. You will collaborate with cross-functional teams, track performance metrics, and identify new opportunities. This position requires a Bachelor's degree and 3-5 years of relevant experience. Ethos offers a competitive salary and benefits package.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field
• 3-5+ years of experience in marketing with a significant focus on influencer marketing and creative content development
• Deep understanding of social media platforms, influencer marketing best practices, and effective creative content strategies (especially UGC)
• Excellent judgment and a strong eye for high-quality, engaging creative
• Strong organizational and project management skills, with the ability to manage multiple projects simultaneously
• Passion for the Ethos mission and an interest in the life insurance space
• Proficiency in basic content creation tools or a willingness to learn

Responsibilities

• Assist in the identification and outreach to potential influencers across various platforms (e.g., Instagram, YouTube, TikTok)
• Help coordinate logistics for influencer campaigns, including onboarding, briefing, and reviewing content to ensure brand alignment and effective execution
• Track influencer content performance and work cross functionally to gather relevant metrics for reporting
• Proactively identify new influencer opportunities and innovative approaches to reach our target audience
• Support the collection and organization of User-Generated Content (UGC) for use in marketing campaigns
• Help ideate net new creative concepts and scripts that can be leveraged for internal UGC production
• Establish processes for collecting, organizing, and securing necessary rights for UGC
• Critically review creative content developed by external agencies (e.g., videos, social ads, graphics) to ensure it meets brand standards, conversion objectives, and resonates with our audience
• Provide constructive feedback on creative content based on brand guidelines and campaign objectives
• Assist in the development of content calendars and ensure timely delivery of creative assets
• Help maintain a library of approved content for various marketing channels
• Assist in tracking and reporting on the performance of paid social and influencer ads
• Identify trends and opportunities based on data to continuously improve campaign effectiveness
• Work closely with the Brand and Acquisition teams to ensure creative content aligns with overall marketing strategies
• Communicate effectively with internal team members and external partners
• Contribute ideas and provide support to the broader marketing team on various content-related tasks
• Continuously monitor social media trends, emerging platforms, and innovative content formats
• Proactively identify and recommend new approaches to influencer marketing and creative content

Preferred Qualifications

• Strong understanding of influencer contracting process and negotiation experience a plus
• Experience directly managing UGC programs and providing creative feedback to agencies is highly preferred