Account Based Marketing Specialist

Summary

Join RELEX Solutions as a full-time, remote-first Account-Based Marketing Specialist based in the Eastern USA. You will plan and execute multi-channel ABM campaigns for key North American accounts. Responsibilities include partnering with account leadership, developing the global ABM program, and acting as an internal spokesperson for ABM. The ideal candidate will have 2+ years of B2B marketing experience, preferably in software/SaaS, and possess strong analytical, strategic, and creative skills. Bonus points for experience with specific tools like Salesforce and HubSpot. RELEX offers a supportive and collaborative work environment with opportunities for professional growth within a rapidly expanding SaaS company.

Requirements

• Experience: 2 years of proven experience in B2B marketing, preferably within software/ SaaS
• Undertake deep account research from multiple internal and external sources, and distill insights into a clear, joint vision between the account and RELEX
• Conceptualize, create and monitor multi-channel campaigns (advertising, email, direct mail, and direct outreach) with a single account focus
• Quickly establish collaborative relationships with the revenue team. Sell new ideas and ways of generating and influencing pipeline, challenging the status quo
• Create compelling messages tailored to the nuances of each account
• Passionate about trying new approaches. Proactive in seeking out new ways of adding value. Help to embed a culture of continuous learning within the ABM team
• Manage multiple campaigns simultaneously, and continuously improve based on new insights. Deliver campaigns on time, and within budget
• Experience with tools for Marketing Automation, Customer Relationship Management, Digital Advertising, or Account Based Marketing

Responsibilities

• Plan and execute multi-channel 1:1 ABM campaigns for key target accounts
• Partner directly with account leadership and other stakeholders to gather account insights and design tailored messaging and assets aligned with account priorities
• Support the development of our global ABM program that aims to expand the reach and engagement within strategically important retail and consumer brands
• Be an integral part of the overarching ABM strategy roll-out, embedding and standardizing account-based best practices, and principles across the commercial team
• Act as the internal spokesperson for effective account-based marketing and sales at RELEX

Preferred Qualifications

• Experience working with tools such as Salesforce, HubSpot, Salesloft, and 6sense
• Experience working within an international team
• Experience working with creative, content, and commercial teams
• Understanding of supply chain and retail planning

Benefits

• A position where you can help retailers and consumer goods companies to reach their ESG initiatives through increased supply chain efficiency, reduced food waste, and an empowered workforce
• An international focus with learning opportunities in a rapidly growing SaaS company
• A fun, ambitious, and committed marketing team where all the team members live in 10 different countries but still feel like a family
• A respectful and professional, yet easy-going atmosphere where individual thinking is encouraged
• Responsibilities and challenging projects from day one