Product Marketing Specialist

Summary

Join Twilio as a Regional Product Marketing Specialist to contribute to the company's mission of delivering innovative communication solutions. You will be responsible for crafting compelling product messaging, managing regional campaigns, and collaborating with marketing and sales teams. This role requires 3–5 years of product marketing experience in the technology sector, ideally within relevant industries, and demonstrated expertise in product marketing deliverables. The position involves working with EMEA markets, adapting content for multiple countries, and understanding competitive offerings. The role is remote, based in the UK, and includes approximately 30% travel. Twilio offers competitive pay, generous time off, parental and wellness leave, healthcare, and a retirement savings program.

Requirements

• 3–5 years of Product Marketing experience in the technology sector, ideally within UCaaS, CCaaS, CDP, or CPaaS industries
• Demonstrated expertise in product marketing deliverables : You can show samples of your work, such as product messaging, blogs, customer stories, presentations, and sales assets
• Regional Knowledge: You have substantial experience marketing to or within EMEA markets; you understand the nuances, buyer personas, and go-to-market strategies that drive success across the region
• Content Localization: Familiarity with adapting and localizing content for multiple EMEA countries to ensure messaging is accessible, inclusive, and impactful
• Strategic & Analytical Mindset: You dig deep into product knowledge and leverage market and buyer insights to craft compelling messaging and positioning
• Technical Acumen: You’re comfortable breaking down product benefits and demonstrating technical value to both business and technical audiences
• Collaboration: You’re a strong communicator who enjoys working cross-functionally, sharing ideas, and driving projects forward—empowering and influencing your peers along the way
• Creativity: You constantly look for new and innovative ways to enhance content and drive greater impact across digital campaigns and presentations
• Communication Skills: Fluent in spoken and written English, with proven ability to turn complex stories into engaging content that resonates with diverse audiences

Responsibilities

• Execute on key regional initiatives, including customer advocacy, launch project management, content localization, and more
• Create compelling product and solution messaging for regional campaigns and events
• Partner with our regional product marketing leader for prioritization of regional activities
• Support event and pipeline generation across EMEA, working in tandem with marketing and sales teams to execute in the region
• Research and gain a clear understanding of competitive offerings and Twilio unique positioning against each of them across communications and customer data platforms

Preferred Qualifications

• EMEA Marketing Experience: Prior product marketing experience specifically with EMEA audiences or countries
• Additional European Language: Fluency (spoken and written) in German, French, Spanish, or another major European language is a strong advantage
• Industry Experience: Previous marketing roles with communications, contact center, or cloud-based technology vendors in EMEA

Benefits

• Competitive pay
• Generous time off
• Ample parental and wellness leave
• Healthcare
• A retirement savings program