Integrated Media Planner

Summary

Join Basis Technologies' Strategic Media Services team as a Media Planner, contributing to the development and monitoring of media plans for a diverse client portfolio. Leverage your expertise in digital media planning and buying to craft integrated media strategies across various channels. Collaborate with internal teams and external vendors to optimize campaign performance and client satisfaction. This remote role requires 2+ years of experience in digital media planning and buying, strong communication skills, and proficiency in Excel and PowerPoint. Basis offers a competitive salary, comprehensive benefits, and a flexible work environment.

Requirements

• 2+ years of experience in digital media planning and buying
• Understanding and interest in programmatic media and real-time bidding
• Experience working alongside a Demand Side Platform
• Strategic thinking and proactive client service skills
• Strong written and verbal communication skills
• Strong issue resolution and problem-solving capabilities
• Ability to work well in a cross functional team environment
• Passion for staying current with the latest research and media tools to guide recommendations
• Intermediate to Advanced Excel and PowerPoint skills

Responsibilities

• Develop and monitor media plans
• Manage media fundamentals education
• Steward media execution for a suite of Basis clients
• Leverage a strong understanding of the digital media landscape and the latest Basis products and solutions to craft strong media planning recommendations tied to the overarching strategy
• Deliver integrated media plans considering all media channels based on clear rationale
• Maintain a understanding of all syndicated media tools and how they can contribute to the planning task at hand
• Collaborate with analytics team to ensure media strategies and reporting insights/deliverables are aligned to business objectives and measures of success
• Negotiate with vendors to secure the best inventory and pricing available for our clients
• Provide guidance and assist in shaping Key Performance Indicators (KPI’s) for strategic media plans
• Cultivate strong internal relationships with associate media planners, ad operations, campaign analytics, and search and social media planners
• Operate with a solutions-oriented approach and a high degree of client servicing
• Contribute to high levels of campaign performance, client satisfaction, and retention, while working alongside the VP and Director of Integrated Client Solutions and Client Development team members
• Acknowledge and embrace diversity of thought and opinion, and approach with Beeps, clients and vendors, regardless of background, culture, and organizational level
• Engage Actively in Diversity, Equity, and Inclusion (IDEA)
• Pursue Continuous IDEA Development
• Cultivate an Inclusive Work Environment

Preferred Qualifications

• Hands on DSP buying experience
• Previous holistic media planning experience
• Experience working with a 3rd party ad server
• Experience in digital reporting dashboards such as Datorama
• Experience in holistic media planning with a focus on search and social
• Basis Certified

Benefits

• Competitive 401k/RRSP matching
• Mental health support
• A funded health savings account
• Paid sabbatical
• Generous parental leave
• A flexible work environment and time off policy
• Modified workweek