Senior Director, Media Planning

Summary

Join Penta Group as a Sr. Director, Media Planning and build a world-class Media team from the ground up. You will lead the development and execution of multi-channel media campaigns, mentor a team of media planners and buyers, and collaborate with clients and cross-functional teams. This role requires a seasoned media professional with strategic leadership skills, a proven track record of building high-performing teams, and deep knowledge of various media channels. The position offers a competitive salary, a comprehensive benefits package, and a fully remote work arrangement. Penta Group values diversity and inclusion and is committed to equal employment opportunity.

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field
• 10+ years of media planning and buying experience, with at least 6 years in a leadership role
• Deep knowledge of digital, social, traditional, and programmatic media
• Proficiency in media platforms and tools (e.g., Google Ads, Facebook Ads Manager, MediaOcean, Nielsen)
• Strong analytical skills with the ability to synthesize data and provide strategic insights
• Exceptional communication and presentation skills, with the ability to influence and inspire

Responsibilities

• Lead the development of integrated media strategies that align with client objectives and deliver measurable results
• Serve as a key point of contact for clients, offering strategic counsel and fostering strong relationships
• Partner with Creative and Brand Strategy teams to ensure seamless integration of media plans with broader campaigns
• Mentor and manage a team of media planners and buyers, fostering growth and development
• Oversee team workflows, ensuring high-quality output and adherence to deadlines
• Promote a culture of innovation, collaboration, and continuous improvement within the Media department
• Oversee the execution and optimization of campaigns across digital, social, traditional, and emerging channels
• Monitor campaign performance, analyze results, and provide actionable insights to clients and internal stakeholders
• Ensure budgets are managed effectively, identifying opportunities to maximize efficiency and ROI
• Stay ahead of industry trends, emerging technologies, and media opportunities to drive innovation
• Build and maintain relationships with media vendors, securing value-added opportunities for clients
• Advocate for new ideas and approaches to push boundaries and deliver exceptional results

Preferred Qualifications

Prior experience with government affairs, public policy, and policymaker audience

Benefits

• Excellent health care, vision, and dental coverage provided by United Healthcare with a significant portion of individual employee premiums, and 50% of dependent premiums, covered by the company
• Competitive retirement benefits with a 401(k) matching 100% up to 3% of an employee’s deferred salary, and matching 50% of the next 2% deferred
• Employer paid short term disability, long term disability, and life insurance, with the option to buy additional coverage
• Twelve weeks paid parental leave
• Flexible paid time off and a generous holiday schedule
• Monthly stipend for cell phone
• Optional pet insurance coverage
• Frequent firm-wide social events and activities
• An excellent environment for learning and growth