Search and Social Specialist

Summary

Join Exverus Media, an award-winning media agency, as their new Search+Social Specialist! This role involves developing and executing integrated paid advertising campaigns across various platforms. You will collaborate with internal teams, analyze campaign performance, and communicate insights to clients. The ideal candidate possesses strong analytical skills, experience in paid search and social media, and excellent communication abilities. Exverus Media offers a dynamic work environment, unlimited paid time off, flexible hours, and a comprehensive benefits package. Located in Los Angeles with a stunning office, the agency prioritizes work/life balance and offers remote work options. This is an opportunity to work with world-class brands and contribute to a high-performing team.

Requirements

• 3+ years of experience in digital media, specifically focused on paid search and paid social media
• 3+ years of client facing experience presenting media plan recommendations and reporting on campaign performance
• Proven track record of managing successful paid search and paid social campaigns
• Strong analytical skills with experience in tools like Google Ads/SA360, Skai, etc
• Excellent written and verbal communication skills
• Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously

Responsibilities

• Design and implement comprehensive paid search and paid social strategies that align with client goals
• Conduct thorough keyword research and audience segmentation to identify growth opportunities, leveraging insights from both channels
• Oversee the creation, execution, and optimization of paid search and paid social media campaigns across platforms like Google, Bing, SA360, Meta (Facebook/Instagram), TikTok / TikTok Search Ads, Pinterest, Snapchat, LinkedIn, Reddit, X and others
• Manage campaign builds, budgets, bids, pacing, to ensure maximum ROI based on campaign parameters
• Working knowledge of Pixel tracking & UTM tagging
• Work closely with internal teams to identify and leverage cross-channel marketing opportunities that enhance overall campaign effectiveness
• Share insights and strategies across paid search and social media to create a unified approach that maximizes impact
• Monitor and analyze campaign performance metrics to identify areas for improvement and innovation
• Conduct A/B testing and implement optimization strategies to enhance campaign effectiveness
• Deliver relevant insights for actionable optimizations that ladder up to brand and business goals
• Utilize analytics tools (e.g., Google Analytics, Facebook Ads Manager, Skai, Datorama) to track performance, generate reports, and derive actionable insights
• Keyword Analysis Tool Experience (SpyFu, SEMRush, etc)
• Focus on storytelling through data to share holistic performance updates and recommendations to clients based on data analysis
• Act as a primary point of contact for cross-functional teams regarding paid search and paid social campaigns
• Build and maintain strong relationships by delivering insights and strategic recommendations, ensuring alignment with overall marketing objectives
• Stay informed about the latest trends and best practices in paid search and paid social advertising
• Share relevant insights with clients and the team to foster continuous improvement in campaign strategies

Preferred Qualifications

Agency experience

Benefits

• Competitive compensation
• Unlimited paid time off policy + mandatory minimum vacation per year
• Flexible working hours and locations
• Benefits (Health, Dental, Vision, 401(k) w/ matching, all the big ones)