Ip Marketing Manager

Summary

Join Wattpad's IP Marketing team as a strategic and analytical IP Marketing Manager. Reporting to the Senior IP Marketing Manager, you will be responsible for managing the lifecycle of priority stories, developing growth initiatives, overseeing campaign management, and facilitating stakeholder alignment. You will leverage data-driven insights and creative thinking to maximize impact across the user funnel. The ideal candidate possesses a Bachelor's degree in a related field with 3+ years of experience, a passion for storytelling, and proficiency in data analytics. Wattpad offers a comprehensive benefits package including health benefits, retirement contributions, generous vacation and parental leave, and career development opportunities.

Requirements

• A highly engaged Wattpadder! Passion for the platform, Wattpad stories, and their creators is a must
• Bachelor’s in Marketing, Business, Communications, or a related field, with 3+ years of professional experience (excluding internships)
• A blend of data-driven insights and creative thinking, excelling in analyzing business metrics and crafting innovative campaigns
• Proficient in data analytics and visualization tools to assess key metrics and drive informed decision-making—translating data into actionable insights
• Ability to juggle multiple priorities and keep projects on track while exploring new ideas and testing innovative strategies for growth
• Strong verbal and written communication skills for effective collaboration with cross-functional teams

Responsibilities

• Manage the end-to-end lifecycle of priority stories, overseeing and supporting their growth through various stages—from launch to maturity—to maintain a healthy reader pipeline
• Continuously evaluate marketing support and channel effectiveness, applying insights and best practices to maximize impact
• Identify and champion innovative strategies to enhance awareness, attract trialists, and deepen engagement with priority stories
• Analyze market trends, audience behaviors, and performance metrics to uncover new opportunities
• Collaborate with cross-functional teams to design and implement initiatives that resonate with readers and foster community, driving sustained growth for priority stories and creators
• Oversee the strategic planning, execution, and analysis of campaigns across multiple channels, ensuring seamless alignment with overall content and marketing strategies
• Continuously monitor performance metrics, gather actionable insights, and implement data-driven optimizations to achieve business goals
• Facilitate alignment among key stakeholders across Content, Business, and Marketing by keeping them informed of strategic developments, providing regular updates, and advocating for initiatives related to the Wattpad Originals catalog while effectively collaborating to achieve shared goals

Preferred Qualifications

Experience in lifecycle marketing and/or the entertainment industry is preferred, along with a passion for storytelling and understanding audience engagement with different content and genres

Benefits

• Career development; we believe in mentorship and investing in your learning, supporting you to achieve your goals
• Health benefits, including vision and dental!
• RRSP Contributions (Canada), 401K Contributions (USA)
• Generous vacation and Parental Leave Top-up
• Corporate discount for gym memberships for you and your family
• Winter break shutdown and a whole lot more!