Senior Manager, IP Marketing

Summary

Join Wattpad as a Senior Manager, IP Marketing to lead and scale the IP Marketing practice, developing strategies to grow awareness and engagement for top IP. Oversee and mentor a high-performing team, overseeing full-lifecycle promotional frameworks for priority titles. Translate business and marketing strategy into IP marketing initiatives, ensuring seamless execution. Build internal rapport and collaborate with partners to support IP adaptations across various formats. Oversee performance optimization across channels, identifying opportunities for maximum impact and efficiency. This is a 14-month fixed-term contract position.

Requirements

• A seasoned marketing leader with 8+ years of experience running multi-channel campaigns driving audiences and engagement at scale
• Proven ability to build and mentor a high-performing team, supporting individual growth and aligning team efforts with business goals
• Strategic thinker translating vision and business objectives into actionable frameworks with measurable results
• Collaborative partner adept at cross-functional alignment
• User-obsessed and data-driven, leveraging analytics to optimize performance and maximize ROI
• Clear communicator and effective project manager ensuring timely delivery, budget management, and goal attainment

Responsibilities

• Lead and scale the IP Marketing practice, developing strategies, frameworks, and best practices—leveraging audience insights and market trends—to grow awareness and engagement for top IP and develop Big Hits
• Oversee and mentor a high-performing team, ensuring the team is equipped for fostering growth across story lifecycle stages
• Oversee full-lifecycle promotional frameworks for priority titles across key languages, while strategically allocating resources for maximum impact and ROI
• Translate broader business and marketing strategy into IP marketing initiatives and campaigns, ensuring seamless execution and optimization to meet company and department goals
• Build internal rapport as a strategic partner and align IP marketing priorities across marketing functions, Content & Creators, Strategy & Business Operations, Studios, and the Global IP teams
• Collaborate with internal and external partners to support IP adaptations across a range of formats—including Film, TV, Publishing, and Webcomics—amplifying the IP’s reach and generating value throughout the Wattpad and WEBTOON ecosystem
• Oversee performance optimization across channels, identifying opportunities for maximum impact and efficiency

Benefits

• Career development; we believe in mentorship and investing in your learning, supporting you to achieve your goals
• Health benefits, including vision and dental!
• Generous vacation
• Corporate discount for gym memberships for you and your family
• Winter break shutdown and a whole lot more!