Japanese Influencer Manager

Summary

Join Keywords Studios as an Influencer Manager and contribute to the growth of our partners' brands. This 100% remote, work-from-home role based anywhere in Japan focuses on identifying and recruiting influencers, developing strategic campaigns, and tracking performance to drive engagement. You will act as a key liaison between influencers and the internal team, ensuring smooth communication and execution. Success in this role requires experience in influencer marketing, a strong understanding of gaming communities, excellent Japanese and English communication skills, and strong analytical skills. We offer a flexible work-life balance, a fun and inclusive company culture, and the opportunity to work on exciting projects with global brands.

Requirements

• Previous experience in influencer marketing or a similar role
• Strong understanding of gaming communities and influencer dynamics
• Excellent Japanese and English communication skills (written and verbal)
• Based in Tokyo, with the ability to attend local events and interact with influencers on-site
• Strong analytical skills to assess campaign performance and optimize future strategies

Responsibilities

• Develop innovative influencer campaigns to enhance brand visibility, maximize reach, and drive audience engagement
• Assist in negotiating contracts and partnerships, ensuring mutually beneficial agreements that foster long-term collaboration
• Conduct research to identify emerging trends, potential influencer collaborations, and new opportunities within the gaming and content creation landscape
• Oversee influencer campaigns and partnerships from initial concept through execution, ensuring alignment with strategic goals
• Act as a key liaison between influencers and the North American development team, facilitating creative collaboration and synergy
• Collaborate with cross-functional teams to integrate influencer partnerships seamlessly into our partner's broader business strategy
• Monitor and analyze the performance of influencer partnerships and campaigns, using data-driven insights to optimize future strategies
• Provide recommendations for improvement based on engagement metrics, audience feedback, and overall campaign effectiveness
• Maintain detailed reports on partnership activities, deliverables, and outcomes, ensuring transparency and continuous evaluation
• Foster strong relationships with influencers and key stakeholders, ensuring open communication and a positive collaboration experience
• Work closely with internal and external teams to align messaging and objectives across all influencer initiatives
• Represent the company at local gaming events and interact with influencers on-site

Benefits

• Flexibility and a nice work-life balance
• Fun, friendly, diverse and inclusive company culture
• Opportunity to work on exciting projects with global brands