Senior Marketing Manager

Summary

Join iHerb's Japan team as a Digital Marketing Manager and lead all aspects of marketing to boost brand awareness, improve customer retention, and acquire new customers. You will develop and execute paid media strategies, oversee campaign launches, manage agencies, report on results, and lead influencer marketing. This role requires strong e-commerce experience, fluency in Japanese and English, and a passion for digital marketing. You will collaborate with cross-functional teams and external partners to achieve growth targets. The position is a remote/hybrid role based in Tokyo, Japan. iHerb offers a comprehensive benefits package, details of which can be found at www.iHerbBenefits.com.

Requirements

• Minimum 8 years of relevant e-commerce experience
• Bachelor’s degree
• Must be fluent in Japanese and English

Responsibilities

• Develop paid media strategies aligned with the company’s goals
• Negotiate media buys
• Explore new channels
• Launch partnerships to enhance visibility with key focus on growing our customer base
• Oversee end-to-end success of creative and new campaign launches
• Manage marketing/promotions, campaign localization, local program operations, customer service, and local marketplace communications
• Manage the local creative agency and own the relationship with media and PR agencies on how we can improve relevancy in this region
• Report daily, weekly results and progress against sales plan
• Analyze reports for the market, translate findings into insights and actionable growth tactics
• Lead Influencer marketing in the region and continuously help grow the overall talent pool to reach a wider audience
• Manage and allocate digital marketing budgets across various channels and initiatives, ensuring strategic investment and maximizing client ROI
• Coordinate and lead PR & Events for the local market
• Work with the central CRM team on how we can optimize our rewards program to further build loyalty
• Proactively research partner's sites to ensure accuracy and delivery of our content, while continuously looking at ways to improve our brand position
• Support Japan team to define commercial strategies and trade marketing calendar to accelerate sales for each region

Preferred Qualifications

• Strong understanding of the e-commerce landscape
• Genuine passion for digital marketing, particularly in driving performance-based results

Benefits

Programs designed to help our employees and their families stay healthy, live well, and plan for their financial future