Jr. Digital Marketing Specialist

Summary

The job is for a Junior Digital Marketing Specialist - Strategy Track at WebFX, a fast-growing digital marketing agency. The role involves supporting senior digital marketers, analyzing performance data, developing SEO strategies, managing PPC campaigns, performing research, and creating content strategies. The candidate should have a Bachelor’s degree, GPA of 3.4, related skills such as customer service experience, advertising/marketing agency experience, digital marketing experience, basic HTML experience, Google Analytics and/or analytical/research skills, Excel/Google Docs skills, copywriting for the web, and any of the listed signature FXer traits. The company offers on-the-job training, opportunities to learn and grow, a flexible schedule, profit sharing, and other benefits such as health insurance, retirement benefits, paid time off, remote work, life and disability insurance, bonuses and incentives, professional development opportunities, wellness programs, family and parental leave.

Requirements

• A Bachelor’s Degree
• GPA of 3.4

Responsibilities

• Partner with senior digital marketers and support some of our largest campaigns and client accounts
• Analyze performance data (in Google Analytics and MarketingCloudFX) and prepare monthly digital marketing campaign reports
• Develop appropriate SEO strategies and action plans/optimizations based on data
• Manage large PPC (think Google Ads!) campaigns and budgets and work to ensure a positive ROI for clients
• Perform research to ensure client success - think keyword research to competitor analysis, and everything in between
• Devise the content strategy and outlines for our team of copywriters and manage the execution of web content based on client needs and preferences
• Manage the ideation, planning, and execution efforts of CRO special projects and champion CRO best practices for clients
• Perform A/B, website usability, and website conversion rate testing to determine what works best for your client and provide recommendations accordingly
• Interpret web analytics, demographic data, market research, and buyer behaviors, and generate and execute strategies as they relate to findings
• Manage the planning and execution of email marketing campaigns
• Optimize web content for keywords related to client products and services
• Get your hands dirty’ and get into the backend of client websites to correct errors and technical issues and implement content

Preferred Qualifications

• Part-time/summer job/internship experience is a must
• Customer service experience in any industry
• Advertising/marketing agency experience
• Digital marketing experience
• Basic HTML experience
• Google Analytics and/or analytical/research skills
• Excel/Google Docs skills
• Copywriting for the web

Benefits

• Opportunities to Learn and Train With Our Team!
• A Place to Grow Your Career
• In-Person Experience Alongside Our Team of Industry Experts
• Potential promotional path for Jr. Digital Marketing Specialist - Strategy Track: Digital Marketing Specialist, Digital Marketing Analyst, Digital Marketing Consultant, Lead Internet Marketing Consultant, Sr. Internet Marketing Consultant
• Flexible Schedule (start your day between 8 and 10 am - when you do your best work!)
• Love animals? Cool, so do we! That’s why we have a Pet Friendly Office 🐶
• Profit Sharing 💰
• Need that caffeine fix? On-site cappuccino machine, Little Amps Coffee Bar (with a barista!) & Tea Bar ☕
• Looking for a little extra workday fuel? Enjoy surprise catered breakfasts, lunches, mid-day snacks, and more!
• On-site Yoga sessions
• On-site Fitness Center 🏋️‍♀️
• 150% Company Match Of Personal Charity Donations
• Our #FXBuilds program is set to positively impact 10,000 people around the world by 2024 - and every individual FXer’s work directly contributes! 🌍
• Supplemental Insurance
• 100% Company Match 401K (up to 4%) 💰
• Generous Paid Time Off 🏖
• Employee Wellness Program, including a free FitBit and fitness challenges 👟
• Love to learn? You sound like an FXer! FXLearns Library with hundreds of personal and professional growth books with incentive program to boot 📚
• Humanitarian Trips ✈️
• Health/Vision/Dental Coverage
• New Parent Support 👶🏿👶
• Dressing up everyday not for you? We get it! Enjoy our Casual Dress Code
• Home Buyer Program 🏡
• Personal Desk Fund 💰
• Green Commute Benefits
• Pawternity Leave 🐱
• Merit-based promotions (we promote from within, you will move up and grow here!)