Junior Digital Marketing Account Executive

Summary

Join WebFX, a full-service digital marketing agency based in the US, as a Jr. Digital Marketing Account Executive and contribute to providing world-class digital marketing solutions to mid-size businesses around the world.

Responsibilities

• Work directly with a portfolio of clients as their direct point of contact at WebFX, educating them through clear communication, and helping them achieve their goals
• Maintain our world-class client retention rate by developing and fostering long-lasting client relationships
• Analyze performance data (in Google Analytics and MarketingCloudFX) and prepare monthly digital marketing campaign reports
• Develop appropriate SEO strategies and action plans/optimizations based on data
• Create and manage PPC (think Google Ads!) campaigns and work to ensure a positive ROI for clients
• Perform research to ensure client success - think keyword research, competitor analysis, and everything in between
• Devise the content strategy and outlines for our team of copywriters and manage the execution of web content based on client goals
• Manage the ideation, planning, and execution efforts of CRO special projects and champion CRO best practices for clients
• Perform A/B, website usability, and website conversion rate testing to determine what works best for your client and provide recommendations accordingly
• Interpret web analytics, demographic data, market research, and buyer behaviors, and generate and execute strategies as they relate to findings
• Get your hands dirty' and get into the backend of client websites to correct errors and technical issues and implement content