Junior Marketing Specialist

Summary

The job is for a Junior Marketing Specialist in the Health & Fitness Tech company BetterMe. The role involves operational tasks, market research, content analysis, generating ideas for new advertising campaigns, ensuring ad materials comply with internal policies, setting up and launching marketing campaigns on platforms like Meta/Google, tracking campaign effectiveness, and assigning technical tasks to creative and content teams.

Requirements

• Minimum experience as Junior Marketing Specialist or university degree in Marketing/ Economy/ Business/ Analytics
• Understanding of basic marketing metrics
• Intermediate level English or higher
• Desire to start a career in digital marketing within one of the largest Ukrainian Health&Fitness Tech companies
• Analytical mindset
• Ability to learn quickly
• Desire to generate great ideas and come up with solutions for set tasks

Responsibilities

• Help marketing team with operational tasks
• Conduct market research and analyze content in Health & Fitness sector
• Generate ideas for new advertising campaigns
• Ensure ad materials comply with internal company policies
• Set up and launch marketing campaigns on Meta/Google etc
• Monitor campaign effectiveness, find reasons for deviations, and identify opportunities for growth
• Assign technical tasks to creative and content teams

Preferred Qualifications

• Experience in digital marketing
• Facebook Ads Manager or other advertising platform certifications