Jr. Web Marketing Specialist

Summary

The job is for a Junior Web Marketing Specialist at a fast-growing digital marketing agency, WebFX. The role involves partnering with senior digital marketers, analyzing performance data, developing SEO strategies, managing PPC campaigns, performing research, and optimizing web content. The candidate should have a Bachelor's degree, preferably in Marketing, Advertising, Business, Journalism, Communications, Information Systems, Statistics, or related fields. The role is based on-site at the office in Fort Myers, FL.

Requirements

• A Bachelor’s Degree
• GPA of 3.4

Responsibilities

• Partner with senior digital marketers and support some of our largest campaigns and client accounts
• Analyze performance data (in Google Analytics and MarketingCloudFX) and prepare monthly digital marketing campaign reports
• Develop appropriate SEO strategies and action plans/optimizations based on data
• Manage large PPC (think Google Ads!) campaigns and budgets and work to ensure a positive ROI for clients
• Perform research to ensure client success - think keyword research to competitor analysis, and everything in between
• Devise the content strategy and outlines for our team of copywriters and manage the execution of web content based on client needs and preferences
• Manage the ideation, planning, and execution efforts of CRO special projects and champion CRO best practices for clients
• Perform A/B, website usability, and website conversion rate testing to determine what works best for your client and provide recommendations accordingly
• Interpret web analytics, demographic data, market research, and buyer behaviors, and generate and execute strategies as they relate to findings
• Manage the planning and execution of email marketing campaigns
• Optimize web content for keywords related to client products and services
• Get your hands dirty’ and get into the backend of client websites to correct errors and technical issues and implement content

Preferred Qualifications

• Part-time/summer job/internship experience is a must
• Customer service experience in any industry
• Advertising/marketing agency experience
• Digital marketing experience
• Basic HTML experience
• Google Analytics and/or analytical/research skills
• Excel/Google Docs skills
• Copywriting for the web

Benefits

• Opportunities to Learn and Train With Our Team!
• A Place to Grow Your Career
• In-Person Experience Alongside Our Team of Industry Experts
• Potential promotional path for Jr. Web Marketing Specialist - Strategy Track: Digital Marketing Specialist, Digital Marketing Analyst, Digital Marketing Consultant, Lead Internet Marketing Consultant, Sr. Internet Marketing Consultant
• Compensation: $44,000 -$46,500 (potentially higher based on work experience)
• Why Choose WebFX?