Junior Social Media Specialist

Summary

Join our team as a Junior Social Media Specialist, responsible for managing and executing social media activities tailored specifically to LinkedIn and Meta platforms with a primary focus on LinkedIn. The role involves creating engaging content, collaborating with marketing teams, researching social media trends, and more.

Requirements

• Proven experience as a social media executive / junior social media specialist (2-3 years), with a strong emphasis on LinkedIn and Meta platforms
• Proficiency in creating and optimizing content for social media, including writing engaging copy
• Excellent communication skills, with the ability to interact professionally with diverse audiences and stakeholders
• Analytical mindset with the ability to interpret data, extract insights, and make data-driven decisions to optimize social media performance
• Demonstrated ability to manage organic and paid advertising campaigns on LinkedIn, with a track record of driving measurable results and ROI
• Knowledge of social media marketing tools and platforms, including scheduling, analytics, and listening tools
• Strong organizational skills with the ability to manage multiple tasks and deadlines effectively in a fast-paced environment

Responsibilities

• Create, curate, and schedule engaging content (e.g., images, carousels, and videos) across major social media channels
• Craft captivating copy for organic social media posts and paid social advertisements that resonate with our audience and drive engagement
• Collaborate closely with the marketing and content teams to ensure alignment of social media activities with overall marketing objectives and campaigns
• Coordinate social media campaign planning across organic and paid social media. This includes planning content calendar, posting content and analysing content performance
• Research latest social media trends, technologies, and practices, suggesting innovative ways to integrate these into our strategy

Preferred Qualifications

Bachelor's degree in Marketing, Communications, or related field preferred

Benefits

• Opportunity to make a significant impact on the success of the YouGov team through strategic social media management and campaign execution
• Collaborative and supportive team environment