Senior Paid Media Manager

Summary

Join Penta Group as a Senior Paid Media Manager and lead the execution of multi-channel paid media campaigns across various platforms. Oversee campaign trafficking, QA, budget pacing, and platform-level adjustments. Collaborate with strategists, managers, and specialists, and support the creation of reporting deliverables and presentations. Manage vendor invoicing, troubleshoot platform issues, and mentor junior team members. This role requires a technically minded individual with excellent data storytelling skills. Contribute to client success and grow alongside a developing team. The ideal candidate will have a bachelor's degree, 5-7+ years of experience, strong proficiency in various platforms, exceptional communication skills, and a deep understanding of campaign workflows and QA standards.

Requirements

• A bachelors degree, with majors in areas such as business, finance, economics, or analytics, being preferred
• 5–7+ years of hands-on multi-channel paid media campaign management experience supporting mid-enterprise level clients in an agency environment
• Strong proficiency in LinkedIn Ads, Meta Ads, Google Ads, X, StackAdapt or similar DSP, Campaign Manager 360, and Google Analytics
• Exceptional communication and storytelling skills with the ability to translate campaign insights into compelling client facing presentations
• A deep understanding of campaign flighting, pacing, optimization workflows, and QA standards
• A proven track record of resolving platform issues and managing performance-based adjustments
• Experience with media invoicing, reconciliation, and vendor coordination
• A detail-oriented and highly organized mindset, with the ability to juggle multiple campaigns at once
• A collaborative and proactive approach to problem-solving
• The ability to thrive in a fast-paced team environment

Responsibilities

• Lead the day-to-day execution of paid media campaigns across digital platforms, including Campaign Manager 360, LinkedIn, Meta, Google Ads, X, and StackAdapt
• Oversee campaign flighting, including launch schedules, trafficking, naming conventions, UTM parameters, pixel implementation, creative QA, and tracking verification
• Conduct quality assurance (QA) checks across creative assets, tracking, and targeting to ensure campaigns are launched error-free
• Identify and resolve in-platform issues such as ad disapprovals, delivery anomalies, tracking errors, or budget pacing discrepancies to ensure uninterrupted campaign performance
• Coordinate with creative and brand teams to manage asset delivery, ensuring all files meet platform specifications and launch timelines
• Collaborate with media and brand strategists on optimizations, regularly reviewing performance data and making platform-level adjustments
• Manage weekly pacing and optimization workflows, contribute insights to reporting and wrap-up decks, and present campaign performance during client calls and internal reviews
• Maintain internal documentation including trafficking templates, naming conventions, and QA checklists to support consistent campaign execution
• Monitor ad platform updates and policy changes, communicating relevant implications to internal teams and adjusting campaign setups as needed
• Own invoice tracking and approvals in coordination with Finance and vendor teams, ensuring accuracy and timeliness
• Delegate tasks to junior campaign managers and serve as a mentor to support team development

Preferred Qualifications

• Prior experience mentoring junior team members is a plus
• Experience managing campaigns for clients in regulated industries such as Telecommunications, Finance, Healthcare, Pharmaceuticals, and others which is highly desirable

Benefits

• Healthcare Coverage: Excellent medical, vision, and dental insurance through United Healthcare and UNUM, with the company covering 90% of individual employee premiums and 50% of dependent premiums
• Retirement Benefits: A 401(k) plan with a generous employer match, contributing 100% on the first 3% of salary deferred and 50% on the next 2%, helping employees maximize their retirement savings
• Income Protection: Employer-paid short-term disability (STD), long-term disability (LTD), and life insurance
• Paid Leave & Flexibility: 12 weeks of paid parental leave
• Flexible Paid Time Off (PTO) policy and a generous holiday schedule (Penta follows the federal time off calendar)
• A monthly cell phone reimbursement
• Optional employee-paid pet insurance coverage through Nationwide
• Frequent firm-wide social events and team-building activities
• Access to Employee Assistance Programs (EAP), including confidential counseling and resources for personal and work-related issues
• Health & Wellness Initiatives, including a gym membership program (One Pass Select), mental health resources, and access to virtual health consultations