Lovevery is hiring a
Lead Copywriter

Summary

Join Lovevery as a strategic creative leader to shape the brand expression and apply it across advertising, email marketing, product naming and positioning, and web initiatives.

Requirements

• 7+ years experience as an agency or in-house copywriter for innovative consumer brands
• Experience leveraging consumer insights to drive brand and messaging l strategies
• Impeccable copywriting craft, with an emphasis on performance-based ad and email marketing copy and UX ecommerce website copy
• Keen awareness of cultural trends, and an extensive understanding of industry trends and the key players in the competitive landscape
• Financial understanding of marketing ROI, brand health and impact on the business
• Must share portfolio or work examples of short-form copy for D2C brands, preferably presented with brief context and performance analysis

Responsibilities

• Provide creative direction and copy strategy
• Form cross-functional working groups to optimize key messaging and brand expression across evergreen properties including ads, lifecycle email, wholesale, influencer, and social
• Partner with Innovation, Product Research, Consumer Research, and Product Marketing teams to create product positioning, naming, and GTM messaging strategy
• Create and document team- and channel-specific brand, voice, and tone guidance
• Immerse yourself in D2C brand and marketing innovations and best practices to push our brand forward
• Execute on a high volume of short form copy while maintaining brand alignment and high standards for craft
• Partner with lifecycle marketing to understand email strategy, and create copy briefs for emails to support that strategy – passing some to our marketing copywriter, and writing copy for the more strategic emails
• Craft and oversee performance-based marketing copy across social ads, TV ads, YouTube ads, and marketing emails, packaging, wholesale materials, social posts, and influencer communications
• Serve as copywriter for Ad Pod, a small cross-functional group that meets weekly to review ad ideas and inspiration, producing 3-5 new ads per week
• Formulate hypotheses around how web copy impacts performance, and write A/B Craft and oversee compelling, clear, and concise UX copy across properties including The Lovevery App and Lovevery.com

Benefits

• Competitive salary, benefits and stock option package
• 3 weeks PTO in year 1 +14 paid holidays
• Generous parental leave
• Any equipment you need to get the job done
• Free/discounted Lovevery products
• Remote working option available anywhere in the US