Kinsta is hiring a
Demand Generation Lead

Summary

Join Kinsta as a Demand Generation Lead and generate a consistent flow of qualified leads in support of our revenue goals. Collaborate with various teams to design, implement, and manage campaigns aimed at delivering high-quality leads for our Marketing and Sales pipeline.

Requirements

• A minimum of 5 years of experience in a Demand Generation role
• Extensive experience in generating leads from paid channels (PPC, display ads, and paid social media), orchestrating campaigns for lead gen, and managing large budgets effectively
• Proven track record of delivering successful demand generation campaigns that had a measurable impact on lead volume and business growth
• Experienced in go-to-market strategic planning and execution through multi-channel distribution
• Near-native proficiency in English

Responsibilities

• Plan and execute multi-channel campaign strategies (PPC, display, social media, etc)
• Incorporate third-party lead generation partners into the overall lead generation strategy
• Develop strategies to improve lead generation performance
• Manage the implementation of lead capture triggers and materials such as advertisement graphics, ebooks, white papers, etc
• Continuously measure and report on the performance of lead generation strategies and acquisition channels
• Work closely with the Sales and RevOps to gain a deep understanding of target lead profiles, and adjust lead generation strategies to focus on these profiles whilst ensuring alignment on lead quality and follow-up processes
• Deliver quality leads to our Sales team for further development and conversion
• Collaborate with the Editorial team to develop social media strategies focused on increasing brand awareness and engagement

Preferred Qualifications

• Have direct experience working in the hosting space
• Have strong copywriting skills

Benefits

• Flexible and remote-first environment
• Annual remote expense budget
• Flexible PTO
• Paid parental leave
• Annual professional development budget (available after one year with Kinsta)
• Sabbatical (available after three years with Kinsta and every three years thereafter)
• Location-specific healthcare benefits (includes vision and dental) for employees hired in the USA, UK, and Hungary
• Pension plan (for employees hired in the UK), 401k contributions (for employees hired in the USA)