Lead Designer

Summary

Join Immutable, a leading global technology company in web3 gaming, as a Lead Designer to shape the future of game systems. You will design and scale systems to attract and retain high-value players, leveraging quests, rewards, and social mechanics. Collaborate with product managers to define vision and strategy, drive product validation through experimentation, and design for improved conversion, retention, and engagement. Ideal candidates possess strong systems thinking, commercial awareness, and experience designing for complex B2B2C products. You will thrive in fast-paced environments, collaborate effectively across teams, and mentor other designers. This is a high-impact role directly influencing game success in the Web3 space.

Requirements

• Minimum 6 years of experience as a Product Designer, ideally in consumer-facing, fast-growing tech, or gaming environments
• Track record of 0→1 product design: Proven experience designing products from the ground up in ambiguous, high-velocity settings
• Experience with complex, multi-sided products: Comfortable designing for B2B2C models, marketplaces, or game ecosystems
• Strong systems thinking: Demonstrated ability to create scalable design systems that drive engagement and align with broader product strategy
• High design craft and animation skills: Detail-oriented across static UI and interactive or motion-based design elements
• Lean experimentation with commercial impact: Skilled in overseeing the designing and running of experiments that move business metrics like CAC, LTV, and conversion—not just engagement
• Behavioral design in gaming: Experienced in applying game psychology (e.g., variable rewards, status loops) to enhance retention, virality, and monetization
• Data fluency and business acumen: Able to analyze player metrics and unit economics to assess the long-term viability of features and systems
• AI-augmented design: Use of generative tools to accelerate experimentation, simulate reward mechanics, and personalize player experiences
• Cross-team collaboration: Proven ability to align across product, growth, engineering, and external partners to deliver cohesive player-first experiences

Responsibilities

• Rapidly validate and launch player-first Web3 experiences from the ground up (0→1), including designing for products like Immutable Play
• Align B2B studio needs with B2C player experiences to deliver organic, engaging moments—not ad-like interactions
• Design and scale Studio system tools such as Points-as-a-Service (PaaS) systems (where studios can reward player loyalty)
• Scale design impact through systems thinking and experimentation frameworks
• Lead product validation through rapid experimentation—turning bold hypotheses into actionable, data-backed designs
• Partner with product managers to shape strategy and long-term vision across key products
• Use AI tools to scale personalized, game-themed reward systems without sacrificing quality or creativity
• Define and monitor product health metrics, ensuring your designs drive engagement, conversion, and retention
• Collaborate with offshore teams to localize and scale community engagement systems
• Collaborate cross-functionally to test, ship, and optimize player-facing features

Preferred Qualifications

• Web3 product thinking: Understanding of how to balance player delight with token utility and studio/stakeholder incentives
• Experience with AI tools: Familiarity using AI in the design or creative workflow

Benefits

• We commit to paying globally competitive salaries and contributions & we share our products' success through Employee Stock Options
• We also support our US Employees with Medical and 401K Insurance
• Our flexible working model blends the best of both worlds: Sydney-based employees enjoy three days a week in our vibrant head office, while remote team members can work from home or utilise access to global office hubs via a WeWork All-Access pass
• We offer USD $500 WFH allowance to set up your home office and USD $600 per annum to put toward your internet and phone usage
• We offer up to USD $1,350 per annum for any classes, courses or events to support your growth and development
• Enjoy access to free online courses via Udemy
• Enjoy USD $800 per year to put toward your health and wellbeing
• Get 24/7 access to unlimited counselling for you and your family when you need it through our EAP Service
• Monthly subsidy and discounted rate with ClassPass, including a 1-year free membership to Breethe
• New parents receive 12 weeks of paid leave in our gender-neutral offer
• The birthing parent also gets an additional six weeks of leave for rest and recovery leading up to and after birth
• We also offer Miscarriage Leave and extra leave for IVF treatments
• Enjoy 2 additional paid annual leave days at the end of the year and a paid day off for your birthday