Lead Generation Account Director

Summary

Join Power Digital as a Lead Generation Account Director and lead cross-functional teams to deliver exceptional client results. You will be responsible for developing and executing integrated marketing strategies across paid, owned, and earned channels. Leveraging data-driven insights, you will guide clients toward achieving their business objectives. This role requires strong client communication, strategic planning, and team leadership skills. Power Digital offers a fully flexible work environment (remote, in-office, or hybrid) and a comprehensive benefits package, including unlimited time off and robust health insurance.

Requirements

• Bachelor's Degree in Marketing, Communication or related discipline
• 8+ years cross-channel digital marketing experience, including: strategic planning, consumer insights, digital integration and client services, ideally in a digital or media agency
• Proven track record of delivering high customer satisfaction scores through NPS or similar retention metrics
• Extensive CRM or Marketing Operations platform experience required (e.g., Salesforce, Shopify, Hubspot)
• Experience speaking to business-level metrics such as LTV:CAC, MER, etc
• Campaign leadership skills for end-to-end campaign development including strategy, segmentation, targeting, etc. in a multi-channel environment
• Ability to quickly build rapport and develop relationships with executive-level points of contact
• Desire to work in a role that functions as both a marketing consultant and a business consultant for clients
• Highly dependable individual who thrives in a fast-paced environment and is a self-starter; Emanates high energy and a positive attitude
• Entrepreneurial spirit with a passion for problem-solving, continued learning and personal growth

Responsibilities

• Establish a strong relationship with client key decision makers by hosting monthly one-on-one check-ins to review holistic business performance, gauge sentiment, solicit feedback and share additional opportunities to support the business goals
• Lead the cross-functional account teams with a comprehensive strategy across paid, owned and earned channels to meet or exceed client business objectives; Demonstrate proficiency in cross-channel media planning and testing roadmaps, including the connection of a client’s product, audience and media
• Leverage data and analytics, such as first-party data tools like Google Analytics and Shopify, to identify strategic opportunities; Translate learnings into clear and concise reporting with actionable next steps
• Use overlapping datasets to find the truth and make better marketing decisions; Prioritize business metrics to guide strategy and budgets; Leverage platform or attribution metrics to inform tactical daily optimizations; Use incrementality to validate when needed
• Lead by example and practices servant leadership; Deliver timely, specific feedback to team members to up-level business acumen and connect the marketing objectives to business objectives
• Lead the contract renewal strategy, presentation and proposal development alongside the Account Manager to extend client partnerships; Review and analyze client contracts on a regular basis to ensure goals are on target
• Work with the Account Manager and the internal account team to identify additional strategies to improve performance and expand client partnerships
• Responsible for other tasks and projects as assigned by Client Services department leadership, as needed
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Benefits

• Base salary + commission opportunities
• Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
• 401(k) plan - 4% employer contribution matching
• Unlimited Time Off available on day one
• Fully flex work environment: full-remote, in-office, or hybrid
• Employee Assistance Program (EAP)
• 12 observed national holidays + 2 mental health recharge days per year
• 2 Free Employee Assistance Programs
• Unlimited opportunities for growth & leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
• Quarterly awards including prize money and recognition for outstanding performance
• Opportunities to be involved in company DEI initiatives