Lead Generation Specialist

Summary

Join Dwolla's high-energy marketing team as a Lead Generation Specialist and become a driving force behind revenue growth. You will focus on outbound lead generation, pipeline management, product knowledge development, and collaboration. This role requires a results-oriented individual with strong communication and Salesforce experience. Dwolla offers a competitive salary, unlimited PTO, comprehensive benefits, and a remote-first work environment. The ideal candidate will possess strong communication, data analysis, and time management skills, along with a passion for technology and the fintech industry. This is a fantastic opportunity to kickstart your career in a dynamic and innovative fintech company.

Requirements

• You’re a driver. You understand the objective or desired outcome and you take ownership and accountability (along with some creative thinking) to get us there
• Communication is your jam. You’re not afraid to put yourself out there
• Personalization is your middle-name. (Or at least it should be!) You know how to identify target segments and customize our communications to best drive conversions
• You’re experienced in Salesforce, LinkedIn Sales Navigator and/or HubSpot and you understand the importance of detailed tracking

Responsibilities

• Research and identify potential clients within target markets
• Utilize various channels (outbound email, phone, LinkedIn Sales Navigator) to conduct outreach and generate leads
• Create automated outbound sequences using tools like Smartlead and HubSpot
• Effectively qualify leads based on specific criteria and needs
• Develop and maintain a strong understanding of the payments industry and competitive landscape
• Meticulously track all prospect interactions within our CRM system (Salesforce)
• Nurture leads through consistent follow-up and engagement
• Schedule meetings and product demos for Account Executives
• Maintain accurate and up-to-date records of all sales activities
• Develop a thorough understanding of Dwolla's products, services, and value proposition
• Effectively communicate the benefits of Dwolla's solutions to potential clients
• Continuously improve sales techniques and stay abreast of industry best practices
• Collaborate effectively with marketing and sales
• Provide regular updates and reports on sales activities and key performance indicators
• Contribute to the improvement of marketing and sales processes and strategies

Preferred Qualifications

• 1-2 years of experience in an outbound sales or lead generation role
• Experience in Salesforce, LinkedIn Sales Navigator or HubSpot
• Excellent communication, interpersonal, and presentation skills
• Strong organizational, data analysis and time management skills
• Ability to work independently and as part of a team
• A strong desire to learn and grow within a fast-paced environment
• Passion for technology and the fintech industry

Benefits

• Unlimited Paid Time Off (with a mandatory PTO minimum of 5 days every 4 months 😎)
• 12 weeks paid parental leave
• Medical, dental and vision insurance (Health plan options include FSA & HSA options and more…)
• Stock options
• 401k (with 4% company match)
• Long-term disability insurance
• Life insurance
• Our employees can work from anywhere in the US or from our Des Moines office
• You can move anywhere in the US and your compensation won’t change
• Combined with our unlimited PTO, you have the flexibility to enjoy the laptop lifestyle and balance work while traveling
• We actively support a healthy remote-first company culture by frequently providing both in-person and virtual opportunities for collaboration with co-workers
• We never miss a beat… by working both synchronously and asynchronously in our day-to-day interactions we’re able to stay full-steam ahead
• Remote-first home office stipend (and paid parking for our office-loving employees)