Lead Generation Specialist

Summary

Join our client's team as a Lead Generation Specialist and manage their outbound lead generation efforts. You will own the entire process, from list building and screen scraping to initial outreach, focusing on acquiring leads that align with the Ideal Customer Profile (ICP). This role supports a sales team in a high-velocity outbound sales motion. Experience with list building and screen scraping is essential. The position is fully remote with a 9 AM - 5 PM EST schedule. Success is measured by delivering high-quality leads, improving outbound email engagement, and maintaining accurate lead databases.

Requirements

• 2+ years experience in lead generation or sales development with high-velocity outbound sales
• Proficiency in HubSpot and screen scraping tools like Clay is essential, with the ability to analyze and interpret data and metrics
• Bachelor’s degree in Marketing, Business, or a related field is preferred
• Self-motivated, goal-oriented, communicative, and able to work independently as well as collaboratively
• Fluent in English, both written and verbal

Responsibilities

• Utilize screen scraping tools to collect data from targeted websites and create lead lists within our ICP, ensuring high-quality lead acquisition
• Develop and iterate on email copy and strategies to convert outbound email campaigns into bookings and qualified leads
• Work closely with sales and marketing teams to align on strategies and ensure smooth handoff for lead conversion
• Maintain and update lead databases and CRM, ensuring accuracy and completeness of information for prospects and leads

Preferred Qualifications

• Track and report on key metrics such as lead generation volume, conversion rates, and email campaign performance, including open and click rates
• Oversee 20-30 domains, manage domain warming, monitor email account health, and work closely with IT to address email blockages and protect domain reputation
• Familiarity with market trends in the industry
• Ability to develop compelling outreach messages and campaigns that engage target audiences
• Understanding of domain warming, email health tracking, and techniques to safeguard domain authority

Benefits

Fully-Remote (Work from Home), 9 AM - 5 PM EST