Lead Marketing Analyst

Summary

Join Unlock Health as a Lead Marketing Analyst and contribute to data-powered decision-making. You will be a key contributor on a multi-faceted team, delivering analytics and reporting solutions for healthcare clients. Responsibilities include translating business problems into technical requirements, building BI solutions, developing dashboards and visualizations, and designing attribution models. You will collaborate with internal stakeholders and clients, ensuring data integrity and contributing to tool development. This role requires strong analytical and problem-solving skills, excellent communication, and experience with various analytics platforms and tools. The ideal candidate possesses 5+ years of experience in business intelligence or data science and a deep understanding of digital marketing data sources.

Requirements

• 5+ years of proven experience in business intelligence, data engineering, or data science
• 5+ years professional experience with SQL
• 3+ years professional experience developing in Tableau
• Significant experience using common analytic solutions platforms and software, including Snowflake, SQL, Python, Tableau and other BI Tools (such as Looker, Marketing Cloud Intelligence, etc.)
• Hands-on experience building tools to analyze marketing efforts across paid, earned, and owned channels
• Experience providing support for analytic tool users in a cloud or hosted environment, including troubleshooting, user enablement, and tool optimization
• Strong understanding of data architecture and expertise in designing solutions integrating multiple sources through API connections
• Deep familiarity with digital marketing data sources, including Web Analytics - Google Analytics 4, Adobe Omniture
• SEO/SEM Tools – SEMRush, Moz
• Advertising and media campaign performance data
• Bachelor’s degree in Business Analytics, Data Science, Engineering, Computer Science, or a related field
• Robust analytical and problem-solving skills
• Excellent communication and collaboration abilities, with experience working across teams and clients
• Ability to work independently and manage multiple projects in a fast-paced environment

Responsibilities

• Translate business problems into technical requirements and use those requirements to build scalable BI solutions
• Clean, model, and prepare data from various sources to power analytics and reporting solutions
• Develop and maintain dashboards, visualizations, and reports that support strategy and decision-making across internal teams and clients
• Design and refine attribution models to evaluate cross-channel marketing performance and calculate client ROI
• Align with other team members to translate complex problems into technical solutions
• Interact with and support needs in internal agency departments: Strategy, MarTech & MarOps, and Media
• Educate internal stakeholders and clients on how to identify insights and efficiently use Unlock’s analytics tools
• Evaluate and recommend process and tool improvements to enhance the overall value of our services
• Craft and document methods and practices to teach analysts to leverage developed solutions
• Work across departments to identify new opportunities to leverage analytics for client value

Preferred Qualifications

• Located near an Unlock office – Nashville, Chicago, or Houston
• Unlock works exclusively in healthcare, and overwhelmingly for healthcare providers. Experience in the sector is required, but an interest in it, or a curiosity about it, is
• Marketing agency experience preferred, but not required
• Familiarity with ETL and data warehouse concepts and processes

Benefits

• Competitive Salary
• Health, Dental and Vision benefit packages to fit all types of lifestyles
• Life, Short- and Long-Term Disability Insurance paid 100% by the company
• FSA / HSA Options
• 401(K) with a generous company match program
• Flexible Paid Time Off (aka- unlimited)
• Paid Parental Leave
• Hybrid and Remote work schedules available
• Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice)
• Employee Referral Program