Consumer Marketing Analyst

Summary

Join our Consumer Marketing team as a data-driven Marketing Analyst to measure and optimize marketing performance across campaigns, clients, and member journeys. Collaborate with various teams to surface insights, inform strategies, and drive marketing effectiveness. Establish attribution models, instrument marketing tracking, and build infrastructure to evaluate multi-touch campaign performance. Deliver data and analysis to track impact, identify opportunities, and optimize execution. Enable smarter decision-making through data-driven insights. This role is critical in helping us measure and optimize performance across campaigns, clients, and member journeys.

Requirements

• 5+ years of total analytics experience, including 3+ years in a dedicated marketing analytics role
• Strong proficiency in SQL and Excel; experience with data visualization tools such as Looker, Tableau, or Power BI
• Experience in marketing attribution, including designing and implementing multi-touch attribution models to measure campaign impact across the funnel
• Familiarity with marketing platforms such as Salesforce Marketing Cloud, Amplitude, and/or Google Analytics
• Proven builder with experience establishing or scaling new analytics capabilities, systems, or processes from the ground up
• Proactive and self-motivated, with a strong sense of ownership and the ability to identify opportunities and take initiative without being prompted
• Demonstrated ability to work cross-functionally and translate data into insights that drive business decisions
• Strong project management and executive communication skills, including the ability to present complex findings clearly and confidently
• Highly collaborative, with the ability to influence and work effectively across diverse teams
• A curious, proactive mindset and comfort working in a fast-paced, at times an ambiguous, evolving environment
• Bachelor’s degree in Marketing, Business, Analytics, or a related field

Responsibilities

• Analyze campaign performance across marketing channels to identify trends, uncover insights, and inform strategy
• Build dashboards and reports to track key performance indicators (e.g., engagement, conversion, visit volume, etc.) across campaigns, programs, and client segments
• Partner with Consumer Marketing leads to develop measurement frameworks and define success metrics for key initiatives
• Develop and implement marketing attribution models—including multi-touch attribution—to evaluate and optimize the impact of cross-channel campaigns
• Instrument marketing tracking across web, email, paid media, and other key channels to ensure end-to-end visibility into campaign performance and user behavior
• Design and evaluate A/B and multivariate tests to support performance improvement and continuous learning
• Collaborate with data engineering and analytics partners to ensure data accuracy, consistency, and accessibility
• Translate complex data into clear, actionable insights and stories for cross-functional stakeholders
• Monitor member engagement and segment performance to support more personalized and targeted marketing strategies

Preferred Qualifications

Experience in startup or virtual healthcare environments

Benefits

• Remote-first culture
• 401(k) savings plan through Fidelity
• Comprehensive medical, vision, and dental coverage through multiple medical plan options (including disability insurance)
• Full suite of Included Health telemedicine (e.g. behavioral health, urgent care, etc.) and health care navigation products and services offered at no cost for employees and dependents
• Generous Paid Time Off ("PTO") and Discretionary Time Off ("DTO")
• 12 weeks of 100% Paid Parental leave
• Family Building Benefit with fertility coverage and up to $25,000 for Surrogacy & Adoption financial assistance
• Compassionate Leave (paid leave for employees who experience a failed pregnancy, surrogacy, adoption or fertility treatment)
• 11 Holidays Paid with one Floating Paid Holiday
• Work-From-Home reimbursement to support team collaboration and effective home office work
• 24 hours of Paid Volunteer Time Off ("VTO") Per Year to Volunteer with Charitable Organizations