Senior Financial Analyst, Marketing

Summary

Join Sprout Social's FP&A team as a Senior Financial Analyst, Marketing, serving as a key bridge between Finance and Marketing leadership. You will enable data-backed decision-making, optimize spend and resourcing, and drive accountability around performance metrics. This role involves partnering with the CMO and Marketing leadership team, aligning financial decisions with marketing strategy and long-term growth objectives. Responsibilities include leading marketing planning processes, analyzing spend efficiency, developing financial models and dashboards, presenting insights to senior leadership, and collaborating cross-functionally. The ideal candidate possesses strong financial modeling, forecasting, and analytical skills, along with a deep understanding of key marketing metrics. Growth opportunities within the first year include owning marketing spend forecasting, collaborating with marketing leaders, delivering insights, and establishing ROI reporting.

Requirements

• 4+ years of experience in Financial Planning & Analysis (FP&A), preferably with a focus on Marketing, Sales, or Revenue Operations
• Strong background in financial modeling, forecasting, and performance analysis
• Deep understanding of key marketing metrics (e.g., CAC, ROI, CPL, CLTV) and ability to contextualize them within the broader business
• Proficiency with Excel, Tableau, and other financial systems (e.g., Anaplan, Adaptive Insights, Vena)

Responsibilities

• Act as a strategic finance partner to the Marketing team, helping align budgets, resources, and investments with business goals
• Lead marketing-related planning processes, including annual budgeting, monthly re-forecasting, and spend tracking
• Monitor and analyze spend efficiency across channels and initiatives, identifying areas for improvement and cost optimization
• Develop and maintain financial models, dashboards, and forecasts to evaluate campaign ROI, CAC, CLTV, CPL, and more
• Present actionable insights and performance summaries to senior leadership, influencing strategic decisions with clear financial rationale
• Collaborate cross-functionally with Marketing Senior Leadership, Procurement, our Chief of Staff, Ops, Analytics, and Accounting teams to ensure financial accuracy and measurement consistency
• Build processes and frameworks that enhance marketing controllership, visibility, and operational agility

Preferred Qualifications

• Experience with SQL or data visualization tools (e.g. Lookr or Hex), marketing analytics platforms (e.g. Marketo Measure, GA4, Adobe Analytics), Salesforce, or financial planning tools (e.g. Vena)
• Familiarity with digital campaign performance metrics and marketing attribution models
• Prior exposure to executive-level reporting and strategic finance partnership

Benefits

• Insurance and benefit options that are built for both individuals and families
• Progressive policies to support work/life balance, like our flexible paid time off and parental leave program
• High-quality and well-maintained equipment—your computer will never prevent you from doing your best
• Wellness initiatives to ensure both health and mental well-being of our team
• Ongoing education and development opportunities via our Grow@Sprout program and employee-led diversity, equity, and inclusion initiatives
• Growing corporate social responsibility program that is driven by the involvement and passion of our team members
• Beautiful, convenient, and state-of-the-art offices in Chicago’s Loop and downtown Seattle, for those who prefer an office setting
• Whenever possible, Sprout wants to provide our team with the flexibility to work in the location that makes the most sense for them. Sprout maintains a remote workforce in many places in the United States. However, we are not set up in all states, so please look at the drop-down box in our application to see whether your state is listed. Few roles require an office setting. If your position requires a physical presence in a Sprout office, it will be evident in the job listing and your offer letter
• Employees (and their dependents) are covered by medical, dental, vision, basic life, accidental death, and dismemberment insurance, and Modern Health (a wellness benefit)
• Employees are able to enroll in Sprout’s company’s 401k plan, in which Sprout will match 50% of your contributions up to 6% with a maximum contribution
• Sprout offers “Flexible Paid Time Off” and ten paid holidays