Lead Product Analyst

Summary

Join AllTrails, a leading outdoors platform, as a Data Analyst and empower the team with actionable insights about user behavior to drive business growth. You will share findings, design A/B experiments, standardize reporting metrics, monitor KPIs, and collaborate cross-functionally. This role requires 5+ years of experience in product and user behavior analysis for B2C teams, expertise in A/B testing, proficiency in SQL, Python/R/Excel, and dashboard building tools. The ideal candidate will possess strong analytical and communication skills. AllTrails offers a competitive salary ($160,000 - $190,000 annually) and a diverse, inclusive workplace.

Requirements

• 5+ years of work experience in product and user behavior analysis for B2C teams, preferably in the growth product space
• Expert level experience running product A/B experimentation
• Proficiency in pulling and joining large data sets with SQL and performing analysis using tools such as Python, R, or Excel
• Proficiency in designing and building dashboards with tools such as Apache Superset, Looker, or Tableau
• An understanding and excitement in building out optimized tables and views in a Data Warehouse/Marts
• Strong attention to detail, analytical, and a problem solver
• Expert communication skills, including the ability to persuade and inspire, a knack for breaking down complex concepts, and a proactive attitude towards knowledge sharing

Responsibilities

• Empower the team with actionable insights about our users and their behavior, to support our business growth initiatives across acquisition, engagement, retention, and monetization
• Share findings, insights and recommendations across the broader organization
• Create and design A/B experiments, reports and dashboard to track progress, analyze the results and provide decision recommendations
• Standardize reporting metrics based on key business objectives
• Monitor KPIs, flagging potential performance improvements to the team early and often, and keeping the team informed of progress
• Partner with teammates to develop and adapt analytic event definitions, testing frameworks, and segmentation criteria
• Collaborate cross functionally to drive alignment and consistency in measurement
• Identify technical and strategic gaps in our analytics infrastructure and proactively driving best-in-class solutions

Preferred Qualifications

• Bottoms-up, cohorted subscription revenue experience
• B2C mobile subscription software or internet company experience
• Startup experience or experience working at a company that has scaled quickly
• Experience with dBT, Dataform, Amplitude, Jira, Confluence, Coda, and/or Github
• Passion for the outdoors

Benefits

$160,000 - $190,000 a year