Lead Product Manager

Summary

Join Calm as a Lead Product Manager, Growth and own the strategy and execution of product-driven growth across Calm’s direct-to-consumer (DTC) business. You will lead cross-functional initiatives focused on expanding user acquisition, improving activation and conversion flows, increasing customer lifetime value, and reducing churn. Combine data-driven experimentation, user empathy, and cross-functional leadership to scale Calm’s impact and revenue. This is a highly visible and strategic role for a growth-minded PM who thrives in high-autonomy environments. The role requires a strong track record in consumer growth or lifecycle roles and crafting engaging experiences and scaling subscription-based mobile products. You will leverage user research, behavioral data, and market trends to deeply understand user needs, motivations, and barriers. The position offers a competitive salary range of $175,000-$275,000, equity, comprehensive benefits, 401k, and flexible time off.

Requirements

• 7+ years of product management experience, with a strong track record in consumer growth or lifecycle roles and crafting
• Proven success crafting engaging experiences and scaling subscription-based mobile products through experimentation and funnel optimization
• Deep fluency in mobile UX, freemium-to-paid conversion models, and customer retention best practices
• Highly data literate; comfortable working with Amplitude, Mixpanel, Looker, and writing SQL to analyze product performance
• Strategic thinker and hands-on executor; equally comfortable setting vision and driving day-to-day delivery
• Clear communicator and influential cross-functional partner who builds alignment and momentum
• Entrepreneurial spirit with a bias for action and comfort with ambiguity

Responsibilities

• Define and drive Calm’s growth strategy across the full funnel—user acquisition, activation, engagement and monetization
• Set ambitious goals for and own the roadmap for delivering on them, balancing quick wins with long-term scalable levers
• Partner closely with Marketing, Lifecycle, Partnerships and Finance to align growth work with broader business objectives
• Lead a high-velocity experimentation pipeline to drive conversion and monetization
• Analyze A/B test results and translate learnings into action
• Monitor key business metrics (installs, conversion, LTV/CAC, churn) to guide prioritization and measure impact
• Be accountable for core business metrics and represent progress and performance to stakeholders around the company
• Collaborate with Engineering, Design, Marketing, Content, and Data Science to deliver growth features and infrastructure
• Write detailed PRDs, define success metrics, and drive disciplined execution
• Leverage user research, behavioral data, and market trends to deeply understand user needs, motivations, and barriers
• Incorporate insights from behavioral science, habit formation, and gamification to shape sticky, high-retention experiences

Preferred Qualifications

• Experience in mental health, wellness, fitness, or habit-building platforms
• Background in creator or community-based products
• Exposure to behavioral psychology or gamification tactics for driving user engagement

Benefits

• Equity
• Comprehensive benefits
• 401k
• Flexible time off