Product Marketing Lead, Lifecycle

Summary

Join Affirm's Lifecycle Marketing team as a Product Marketing Lead and drive user engagement with Affirm's products. You will own the strategy and execution of automated user journeys across various channels, design and optimize acquisition and engagement campaigns, and leverage data-driven insights to improve performance. The role involves collaborating with cross-functional teams, including Product, Engineering, and Analytics, to enhance campaign effectiveness and personalization. You will also champion the customer perspective and explore emerging AI tools to improve efficiency. This is a high-impact role for a lifecycle marketing expert who thrives in fast-paced environments and is passionate about continuous optimization. The position offers a competitive compensation package, including comprehensive health benefits and flexible work arrangements.

Requirements

• 5+ years of experience developing B2C automated lifecycle marketing programs, particularly across email, push, and/or in-app channels
• Strong analytical skills with a track record of designing and interpreting A/B tests and turning insights into actionable strategies
• Demonstrated ability to lead projects and influence cross-functional teams, including Product, Engineering, and Analytics
• Entrepreneurial mindset with a proactive approach to growth marketing, testing, and continuous optimization
• Exceptional communication skills and the ability to thrive in a fast-paced, collaborative environment

Responsibilities

• Own the end-to-end strategy and execution of automated, cross-channel user journeys informed by deep segmentation and customer insights
• Design, test, and iterate acquisition and engagement journeys across email and push channels, using data-driven insights to identify high-performing strategies and continuously optimize for growth
• Apply structured experimentation frameworks (e.g., A/B, multivariate, holdouts) to validate hypotheses, prioritize ideas, and guide decision-making
• Communicate program performance clearly against key KPIs such as activation, repeat usage, and sustained engagement
• Use dynamic content and automation to personalize messaging based on user behaviors, preferences, and lifecycle stages
• Champion the customer perspective by integrating behavioral signals, feedback, and journey insights into lifecycle strategy
• Collaborate with Marketing Operations to ensure seamless campaign execution across digital channels
• Align with Creative and Product Marketing counterparts to deliver high-performing, brand-consistent content that clearly communicates Affirm’s value propositions
• Partner with Analytics and Engineering to enhance campaign effectiveness through improved tooling, automation, and personalization capabilities
• Explore and apply emerging AI tools to accelerate brief development, inform strategy, increase testing velocity, and scale personalized content more efficiently

Preferred Qualifications

• Experience in consumer finance, mobile applications, or payments is strongly preferred
• Proven success partnering with cross-functional stakeholders, including Product Marketing, Creative, Product Marketing Operations, Analytics, and Engineering, to deliver impactful, customer-centric programs

Benefits

• Health care coverage - Affirm covers all premiums for all levels of coverage for you and your dependents
• Flexible Spending Wallets - generous stipends for spending on Technology, Food, various Lifestyle needs, and family forming expenses
• Time off - competitive vacation and holiday schedules allowing you to take time off to rest and recharge
• ESPP - An employee stock purchase plan enabling you to buy shares of Affirm at a discount