Lead Product Marketing Manager

Summary

Join Deputy, a global SaaS remote-first workforce management company, as a Principal Product Marketing Manager. Lead complex cross-functional initiatives driving product go-to-market and adoption, market leadership, and business growth. Partner with product and executive leadership, influencing product direction and commercial strategy. Synthesize market insight, customer needs, and business goals into actionable marketing strategies. This high-impact role requires solving ambiguous problems, influencing across the organization, and delivering outcomes shaping Deputy's future. You will own the global go-to-market strategy for critical product lines and major cross-product initiatives. Champion the voice of the customer and mentor product marketers.

Requirements

• 7+ years of experience in product marketing or strategic go-to-market roles in B2B SaaS, ideally across multiple markets or product lines
• Demonstrated experience leading complex, cross-functional initiatives with executive-level visibility and impact
• Proven ability to shape product strategy, influence roadmaps, and drive alignment across product, sales, and marketing
• Mastery of messaging and positioning, with a track record of delivering compelling narratives that differentiate and drive growth
• Experience in developing and executing successful go-to-market strategies, from early validation through to launch and ongoing adoption
• Strong business acumen and ability to make data-driven decisions; experience building business cases and sizing market opportunities
• Outstanding communication and influence skills, including the ability to clearly and confidently engage senior stakeholders
• Thrives in fast-paced, ambiguous environments; highly self-directed, adaptable, and comfortable operating at both strategic and executional levels

Responsibilities

• Own the global go-to-market strategy for critical product lines and major cross-product initiatives, spanning Australia, UK, and US markets
• Lead strategic positioning and narrative development that defines how Deputy competes and wins in the market
• Identify and validate high-impact opportunities through market sizing, customer research, and competitive analysis — and translate them into business cases that drive roadmap and investment decisions
• Partner with Product, Design, and Engineering to shape product strategy and ensure market-fit through deep insight into customer needs and business priorities
• Act as the strategic bridge between product and go-to-market teams, ensuring every launch is grounded in customer insight and business value
• Drive enablement strategy across sales, CS, and support — ensuring our customer-facing teams are armed with the right messaging, content, and tools to win
• Champion the voice of the customer across the business — translating insight into action and helping shape company-wide strategy
• Mentor and upskill product marketers and cross-functional peers by sharing frameworks, strategic thinking, and best practices
• Operate as a thought leader both internally and externally — representing Deputy’s perspective in analyst conversations, customer forums, and strategic partnerships

Preferred Qualifications

Experience in HR, Payroll, or Workforce Management tech a strong plus

Benefits

• Enjoy a flexible remote-first work policy (with a work-from-home stipend to set you up for success!)
• Own A piece of Deputy via our Employee Share Ownership Plan (ESOP)
• Take paid parental leave to support you and your family
• Stay protected with Group Salary Continuance Insurance
• Access support through our Employee Assistance Program
• Enjoy additional leave days — including  study assistance, celebration days and volunteering
• Join our global working groups focused on collaboration, belonging and connection
• Get creative at our annual Hackathons
• Take advantage of our novated leasing for electric vehicles, internet reimbursement and more!