Metaplane is hiring a
Lead Product Marketing Manager

Summary

The job is for a Product Marketing Manager at Metaplane, a Boston-based remote-friendly company that helps companies trust their data. The role involves overseeing product-led growth motion, creating compelling customer stories, producing sales enablement materials, defining go-to-market strategies, and tracking progress towards company goals. The company offers competitive salary, health insurance, dental insurance, vision insurance, 401(k) with employer match, work-from-home stipend, and is an equal opportunity employer.

Requirements

• At least 2-3 years of marketing experience at a B2B SaaS startup
• Proven track record of driving meaningful results at the bottom of the funnel
• Portfolio that demonstrates a commitment to publishing quality content across a variety of formats
• Deep expertise in product marketing with at least some exposure to customer marketing, web marketing, and sales enablement
• Experienced program manager who feels confident juggling multiple projects with competing deadlines
• Excellent interpersonal skills and enjoy working with others
• Degree in a relevant field plus industry certifications from Product Marketing Alliance or similar

Responsibilities

• Oversee product-led growth motion
• Regularly interview users to better understand their needs, goals, and pain points
• Craft compelling customer stories
• Create competitor comparison pages and product pages by persona, industry, company size, and use case/solution
• Produce sales enablement materials
• Help define go-to-market strategies for new products and features
• Design, set up, and optimize our lead scoring, management, and nurturing flows
• Audit our marketing programs, analyze past performance data, and keep tabs on industry trends to identify gaps in our strategies and opportunities for improvement
• Track your progress toward company goals, presenting monthly, quarterly, and annual reports to leadership

Preferred Qualifications

Experience with data teams as audience

Benefits

• Competitive salary and equity
• Fully covered health, dental, and vision insurance
• 401(k) plan with employer match
• Work-from-home stipend
• Ownership of your work, and collaboration with a closely-knit team