LinkedIn Ads Specialist

Summary

Join Pavago as a LinkedIn Ads Specialist and leverage your expertise in B2B marketing and content marketing to develop, implement, and manage comprehensive LinkedIn ad campaigns. You will oversee B2B marketing campaigns across multiple platforms, utilizing HubSpot for workflow management and automation. Your responsibilities include setting up attribution models, analyzing data to provide insights into key performance indicators (KPIs), and collaborating with cross-functional teams. The ideal candidate possesses a minimum of 5 years of experience in media buying with a focus on LinkedIn Advertising and B2B marketing, along with proficiency in various platforms and tools. This is a contract, full-time, remote position working US EST hours.

Requirements

• Minimum of 5 years of experience in media buying, with a significant focus on LinkedIn Advertising and B2B marketing
• Extensive experience with LinkedIn Advertising, LinkedIn Insights Tags, HubSpot, Meta Advertising, and Google Advertising
• Strong understanding of attribution models, analytics, and reporting tools. Proficiency in setting up and managing marketing workflows and automation
• HubSpot Certification, Google Ads Certification, or any other relevant certifications
• Understanding of industry-specific trends and best practices in B2B marketing

Responsibilities

• Develop, implement, and manage comprehensive LinkedIn ad campaigns, leveraging LinkedIn Insights Tags to enhance targeting and performance
• Oversee B2B marketing campaigns across multiple platforms, including Meta, Google, and others, ensuring strategic alignment and effectiveness
• Utilize HubSpot for creating and managing workflows, email automation, landing pages, forms, and opt-in pages. Ensure accurate tracking and reporting of marketing activities
• Set up and maintain attribution models to track campaign performance. Analyze data to provide insights into CAC, LTV, cost per lead, MQL, SQL, and closed-won metrics
• Collaborate with the content team to create and repurpose content for ads, ensuring alignment with B2B best practices
• Design and implement automated workflows to streamline marketing processes and enhance lead nurturing and conversion tracking
• Continuously monitor and optimize campaigns to improve ROI and other key metrics. Provide regular reports and insights to stakeholders
• Work closely with sales, marketing, and content teams to align strategies and achieve business objectives

Preferred Qualifications

• Ability to analyze data, derive insights, and make data-driven decisions to optimize marketing performance
• Familiarity with B2B content creation best practices and the ability to repurpose content into effective ads
• Excellent verbal and written communication skills, with the ability to collaborate effectively with cross-functional teams
• Strong project management skills with the ability to handle multiple campaigns and tasks simultaneously