LinkedIn Ads Specialist

Summary

Join Pavago's marketing team as a remote LinkedIn Ads Specialist. This full-time, EST-based role requires 3+ years of experience managing LinkedIn Ads campaigns with a focus on B2B marketing. You will plan, execute, and optimize LinkedIn ad campaigns, conduct audience research, develop sales funnels, analyze campaign performance, and collaborate with other teams. The ideal candidate possesses strong analytical and technical skills, including proficiency with LinkedIn Campaign Manager and Google Analytics. A bachelor's degree in a related field is preferred. The role involves strategizing, executing, and optimizing LinkedIn ad campaigns, working closely with content and sales teams, and monitoring ad spend and conversions.

Requirements

• 3+ years managing LinkedIn Ads campaigns with a strong focus on B2B marketing, funnels, and persuasive techniques
• Deep understanding of marketing principles, customer journey mapping, and conversion optimization
• Ability to interpret data, track campaign performance, and optimize campaigns for better ROI
• Experience with LinkedIn Campaign Manager, Google Analytics, and CRM integration

Responsibilities

• Plan, execute, and optimize LinkedIn Ads campaigns to drive engagement and conversions
• Conduct in-depth audience research and segmentation to ensure precise targeting for LinkedIn campaigns
• Design and implement effective sales funnels to guide prospects through the buyer journey
• Monitor campaign KPIs, analyze data, and implement improvements based on insights
• Develop and test different ad creatives, copy, and landing pages to enhance campaign performance
• Work closely with content creators, designers, and the sales team to produce compelling ads that drive results
• Keep up with LinkedIn Ads platform updates, industry trends, and best practices to maintain a competitive edge

Preferred Qualifications

• Prior B2B experience is preferred, with knowledge of account-based marketing strategies
• A bachelor's degree in Marketing, Communications, Business, or a related field is preferred
• Ability to develop high-impact LinkedIn advertising strategies aligned with business goals
• Strong knowledge of building and optimizing sales funnels to drive conversions
• Comfortable working with analytics tools and testing methodologies to improve campaign performance
• Ability to craft compelling ad copy and creatives that resonate with the target audience
• Keeps up with emerging trends and updates in LinkedIn Ads and digital marketing

Benefits

Remote work