Paid Ads Specialist

Summary

Join Pavago's marketing team as a Paid Ads Specialist and leverage your expertise in LinkedIn advertising, lead generation, and funnel development to drive engagement and conversions. This full-time, remote position requires a strong understanding of marketing principles, buyer journeys, and B2B strategies. You will plan, execute, and optimize LinkedIn Ads campaigns, conduct audience research, and design effective sales funnels. Data analysis and A/B testing are crucial for performance optimization. Collaboration with content creators, designers, and the sales team is essential. The ideal candidate possesses 3+ years of experience managing LinkedIn Ads campaigns with a focus on B2B marketing.

Requirements

• 3+ years managing LinkedIn Ads campaigns with a strong focus on B2B marketing, funnels, and persuasive techniques
• Deep understanding of marketing principles, customer journey mapping, and conversion optimization
• Ability to interpret data, track campaign performance, and optimize campaigns for better ROI
• Experience with LinkedIn Campaign Manager, Google Analytics, and CRM integration

Responsibilities

• Plan, execute, and optimize LinkedIn Ads campaigns to drive engagement and conversions
• Conduct in-depth audience research and segmentation to ensure precise targeting for LinkedIn campaigns
• Design and implement effective sales funnels to guide prospects through the buyer journey
• Monitor campaign KPIs, analyze data, and implement improvements based on insights
• Develop and test different ad creatives, copy, and landing pages to enhance campaign performance
• Work closely with content creators, designers, and the sales team to produce compelling ads that drive results
• Keep up with LinkedIn Ads platform updates, industry trends, and best practices to maintain a competitive edge

Preferred Qualifications

• Prior B2B experience is preferred, with knowledge of account-based marketing strategies
• A bachelor's degree in Marketing, Communications, Business, or a related field is preferred

Benefits

Remote work