Local SEO Specialist

Summary

Join Pavago as a Local SEO Specialist and lead the charge in crafting and implementing robust SEO strategies tailored to diverse client needs.

Requirements

• Bachelor's degree in marketing, business, or a related field (or equivalent experience)
• Proven experience (2+ years) in local SEO and digital marketing
• Strong understanding of local search ranking factors and optimization techniques
• Proficiency in using local SEO tools and platforms (e.g., Google My Business, Yext, BrightLocal)
• In-depth knowledge of on-page and off-page SEO best practices
• Knowledge of local schema markup and its implementation to enhance local search visibility
• Understanding of the role of customer reviews and reputation management in local SEO

Responsibilities

• Develop and execute local SEO strategies for clients across various industries
• Conduct comprehensive local SEO audits to identify areas for improvement and develop actionable recommendations
• Perform local keyword research and optimize website content, meta tags, and other on-page elements
• Manage and optimize Google My Business listings and other local business profiles, ensuring accurate and up-to-date information
• Coordinate with the content team to create locally-focused content and landing pages that resonate with target audiences
• Build and manage local citations and backlinks to improve local search rankings
• Develop and execute link-building strategies to enhance local search visibility
• Monitor and analyze local search performance using tools like Google Analytics, Search Console, and other SEO tools to track progress and make data-driven decisions
• Conduct local competitor analysis to identify opportunities for improving local search rankings and visibility
• Stay up-to-date with the latest local SEO trends, best practices, and algorithm updates, and adapt strategies accordingly
• Assist in the development and implementation of local SEO best practices and guidelines for the organization

Benefits

Remote work