Manager, Acquisition Marketing

Summary

Join Axios as an experienced acquisition leader to drive membership growth across 100+ cities and subject-matter-expert memberships. This role is crucial for building a sustainable future for independent journalism. The ideal candidate is a data-driven marketer skilled in storytelling and scaling membership acquisition. You will build and optimize a full-funnel acquisition engine, unlock price and value proposition levers, create high-impact testing loops, and partner with cross-functional teams. Responsibilities include developing growth plans, executing lifecycle campaigns, assisting with pricing and paywall testing, identifying value propositions, and refining member experiences. The position requires 5-8+ years of experience in growth or performance marketing, preferably in a subscription business model.

Requirements

• 5-8+ years of hands-on experience in growth, digital, or performance marketing
• A track record of owning strategy and execution, not just assisting with campaigns
• Proven experience in using email marketing as a key lever for growth
• Proven ability to drive cross-functional collaboration, aligning marketing strategies with broader business objectives
• Strong analytical skills and quantitative capabilities, utilizing data-driven decision-making to optimize marketing efforts, achieve subscription targets, and challenge assumptions through research and performance metrics
• Exhibit flexibility, adaptability, and strategic focus in a fast-paced, evolving environment, with the ability to pivot strategies in response to changing conditions
• Embrace an entrepreneurial and mission-driven mindset, ensuring the successful navigation of dynamic business landscapes
• Strong editorial sensibility

Responsibilities

• Develop short- and long-term plans that achieve our consumer revenue growth goals
• Build and execute lifecycle campaigns across email, web, newsletters, OOH and in-product placements, driving forward strategic product and content marketing campaigns
• Assist in pricing and paywall testing — testing configurations and promotions to boost conversion and LTV
• Identify and market value propositions and benefits that resonate with members and drive retention at scale through qualitative and quantitative analysis
• Partner across product, design, and editorial to refine onboarding, checkout, and creative assets
• Run structured A/B testing programs and feedback loops to inform messaging, benefit positioning, and creative
• Track performance and attribution across channels — and report out insights, KPIs, and areas for investment or improvement
• Help manage annual campaign calendars and coordinate messaging with broader growth efforts
• Bring sharp editorial judgment and ensure all copy stays on-brand and mission-aligned

Preferred Qualifications

Preference for experience in promoting products within a recurring revenue, subscription or membership business model, with a track record of success in this area

Benefits

• 401(k) with employer match
• Robust PPO and High Deductible health insurance options on the Blue Cross Blue Shield network
• Employer Health Savings Account (HSA) contribution for the high deductible health plan option
• Dental and vision coverage
• Primary caregiver 12-week paid leave
• Generous vacation policy, plus holidays
• One mental health day per quarter
• Annual learning and development stipend
• $100 monthly work-from-home stipend
• Tele-mental health services through Headspace
• OneMedical membership, including tele-health services
• Personal health advocacy resources through HealthAdvocate
• Inclusive fertility, hormonal health and family forming benefits through Carrot Fertility
• Access to the Axios “Family Fund”, which was created to allow employees to request financial support when facing financial hardship or emergencies
• Increased work flexibility for parents and caretakers
• Virtual company-sponsored social events
• A strong and positive work environment
• A commitment to an open, inclusive, and diverse work culture