Bounteous is hiring a
Manager, CRO

Summary

The job description is for a Senior Manager of Conversion Rate Optimization (CRO) at Bounteous x Accolite. The role involves leading CRO strategy, conducting A/B and multivariate testing, partnering with various teams, and providing consulting and roadmap for website optimization.

Requirements

• Bachelor's degree in Marketing, Analytics, Computer Science or a related field required
• 3+ years of experience working with Adobe Target and Adobe Analytics

Responsibilities

• Lead CRO strategy from ideation to execution aimed at increasing the business core KPIs across channels and campaigns
• Lead client presentations showcasing key insights, actionable recommendations and impact of optimization strategies on business goals
• Oversee the configuration, administration and operation of Adobe Target to support multi-channel tests
• Assess and audit the current state of testing & personalization programs
• Prepare project and test plans that list tasks, milestones, timelines, deliverables, dependencies and owners
• Monitor the effectiveness/performance of campaigns through robust data analysis and iterate on the prescribed testing plan
• Accelerate implementation and achieve ROI on the Adobe Target investment
• Provide consulting and roadmap for website optimization and customized experience strategies to clients
• Partner with developers to configure personalization elements in Adobe Target
• Partner with UX/UI teams to take finalize content for personalization or testing

Preferred Qualifications

• Solid understanding of CRO, digital marketing & data analysis
• Basic understanding of HTML, CSS & JavaScript
• Passion for the digital domain and use of technology to solve business problems
• Ability to learn new technologies at high level to identify use opportunities
• Be self-motivated, responsive, professional, and dedicated to customer success
• Possess an innovative, problem-solving, and solutions-oriented mindset
• Exceptional organizational, presentation, and communication skills – both verbal and written
• Experience with tag management systems and data layers
• Experience working with Adobe Analytics and/or Google Analytics
• Basic understanding of database management and APIs

Benefits

• $93,000 - $125,000 a year
• Bounteous x Accolite is willing to sponsor eligible candidates for employment visas
• #BI-Remote. #LI-Remote