Remote CRO Manager (Mobile Apps)

Summary

Join Leadtech as a CRO Manager and contribute to developing innovative business ideas while empowering employees to achieve their goals in the online business world.

Requirements

• Demonstrable experience of at least five years in a similar CRO role for mobile apps, Product Management, or app marketing
• Deep understanding of app marketing (ASO, SEM & Social Ads) including knowledge of algorithms, optimization methods, and effective strategies for growing app installs
• Strong research and analytical skills, including analyzing statistical data to make optimization decisions of A/B tests using tools like Firebase, Amplitude, RevenueCat, Qlik, among others
• Ability to lead a team and excellent communication skills to work collaboratively with developers, designers, product owners, and other professionals
• Ability to work on multiple projects and manage multiple tasks simultaneously
• Analytical and continuous improvement mindset, with a focus on results
• Special sensitivity to marketing to understand users from an analytical and psychological perspective, identifying behavioral patterns, trends, and optimization opportunities
• High proficiency in Spanish and English (other languages are a plus)
• Passionate about the mobile world

Responsibilities

• Develop, implement, and manage conversion rate optimization strategies to improve the effectiveness of acquisition campaigns and maximize ROI
• Analyze user behavior using analytics tools and make data-driven proposals
• Design and execute A/B and multivariate tests to identify best practices and optimize conversion
• Collaborate closely with design, development, product, and marketing teams to ensure the effective implementation of CRO strategies
• Monitor and report on CRO initiatives, providing regular and detailed reports to senior management
• Collaborate with the product management team to align CRO strategies with product roadmaps and goals
• Define and prioritize product features and enhancements based on CRO insights and data analysis
• Coordinate with product teams to ensure seamless integration of CRO insights into the product development lifecycle
• Stay updated with the latest trends and technologies in conversion rate optimization and apply them to ensure our CRO strategies are innovative and effective
• Participate in product planning and strategy sessions to advocate for CRO-driven improvements and features
• Ensure that product changes and updates are effectively communicated to all relevant stakeholders, including marketing, design, and development teams

Benefits

• Full-time, permanent contract
• Flexible time off, no blackout dates, plus your birthday, Christmas’ Eve and New Year’s Eve off
• Remote work OR come into the office if you prefer!
• Flextime (7 – 9:30 a.m. / 3:30 – 7:30 p.m)
• Free Friday afternoons (a 7-hour workday!) + 35-hour week in July and August (free afternoons here we come!)
• Enhanced career path designed just for you
• External training budget
• Budget for team-building activities
• We celebrate all company landmarks
• Free coffee and snacks, fresh fruit, and can enjoy our game room and the cool terrace overlooking the Mediterranean when you come into the office