Cro And Personalization Manager

Summary

Join Remote's Growth Marketing team as a Conversion Rate Optimization (CRO) Specialist and drive customer engagement through personalized online experiences. You will play a key role in enhancing user experience and delivering measurable business impact by collaborating with cross-functional teams. This individual contributor role offers the chance to develop expertise in CRO, personalization, and data-driven optimization within a high-growth environment. The position is fully remote, allowing flexibility and work-life balance. Remote offers competitive compensation and a comprehensive benefits package, including flexible paid time off, parental leave, and a remote-friendly work culture.

Requirements

• Experienced managing CRO and web personalization programs, preferably in a B2B SaaS or high-growth environment
• Proven track record of running A/B and multivariate tests, analyzing results, and implementing successful strategies to drive measurable improvements
• Experience collaborating across cross-functional teams, including Design, Marketing, SEO, and Sales, to deliver results
• Strong project management skills, with the ability to manage multiple priorities and deliver within tight timelines
• Proficiency with GA4, Google Analytics, VWO, and Hotjar; strong understanding of data-driven decision-making and performance analysis
• Deep understanding of UX, testing methodologies, and conversion rate optimization best practices
• Excellent communication skills and attention to detail to ensure accurate implementation and reporting
• Passion for staying ahead of industry trends and proactively identifying new opportunities to enhance web experiences
• Writes and speaks fluent English

Responsibilities

• Collaborate with a high-performing Content, SEO, and Digital Marketing team passionate about data, results, and personal growth
• Build and execute a strategic personalization program, leveraging your CRO expertise to create tailored web experiences for multiple personas and segments across Remote
• Work cross-functionally with expert teams, including Brand Design, SEO, Website Management, and Growth Engineering, to ensure cohesive strategies and seamless execution
• Optimize user flows and implement conversion rate optimization techniques to improve website performance and drive measurable results
• Utilize tools such as VWO, Hotjar, GA4, and Google Analytics to track, test, and analyze website performance
• Autonomously manage the end-to-end testing process, from hypothesis development and test execution to reporting and implementation of insights
• Regularly report performance insights and ROI impact of CRO and personalization efforts to senior management
• Continuously analyze website user behavior, identify optimization opportunities, and implement strategies to improve engagement and conversion

Preferred Qualifications

• Familiarity with SEO, content marketing, and email/CRM principles is a strong plus
• Experience working asynchronously with global teams is highly desirable
• It's not required to have experience working remotely, but considered a plus

Benefits

• Work from anywhere
• Flexible paid time off
• Flexible working hours (we are async)
• 16 weeks paid parental leave
• Mental health support services
• Stock options
• Learning budget
• Home office budget & IT equipment
• Budget for local in-person social events or co-working spaces