Manager, CRO

Summary

Join Bounteous, a leading digital transformation consultancy, as a Senior Manager of Conversion Rate Optimization (CRO). You will lead CRO strategy, from ideation to execution, focusing on increasing core business KPIs. Responsibilities include leading client presentations, overseeing Adobe Target, conducting A/B and multivariate testing, and preparing project plans. You will collaborate with design, analytics, strategy, and development teams to support multi-channel campaigns. This role requires a proven track record in CRO and experience with Adobe Target and Analytics. Bounteous offers a dynamic and inclusive work environment.

Requirements

• Bachelor's degree in Marketing, Analytics, Computer Science or a related field required
• 3+ years of experience working with Adobe Target and Adobe Analytics
• Solid understanding of CRO, digital marketing & data analysis

Responsibilities

• Lead CRO strategy from ideation to execution aimed at increasing the business core KPIs across channels and campaigns
• Lead client presentations showcasing key insights, actionable recommendations and impact of optimization strategies on business goals
• Oversee the configuration, administration and operation of Adobe Target to support multi-channel tests
• A proven track record of leading and conducting A/B and multivariate testing and personalization strategy, and the ability to define strategies based on client business objectives
• Assess and audit the current state of testing & personalization programs
• Prepare project and test plans that list tasks, milestones, timelines, deliverables, dependencies and owners
• Monitor the effectiveness/performance of campaigns through robust data analysis and iterate on the prescribed testing plan
• Accelerate implementation and achieve ROI on the Adobe Target investment
• Provide consulting and roadmap for website optimization and customized experience strategies to clients
• Partner with developers to configure personalization elements in Adobe Target
• Partner with UX/UI teams to take finalize content for personalization or testing
• Promote and enforce awareness of key information security practices, including acceptable use of information assets, malware protection, and password security protocols
• Identify, assess, and report security risks, focusing on how these risks impact the confidentiality, integrity, and availability of information assets
• Understand and evaluate how data is stored, processed, or transmitted, ensuring compliance with data privacy and protection standards (GDPR, CCPA, etc.)
• Ensure data protection measures are integrated throughout the information lifecycle to safeguard sensitive information

Preferred Qualifications

• Basic understanding of HTML, CSS & JavaScript
• Passion for the digital domain and use of technology to solve business problems
• Ability to learn new technologies at high level to identify use opportunities
• Be self-motivated, responsive, professional, and dedicated to customer success
• Possess an innovative, problem-solving, and solutions-oriented mindset
• Exceptional organizational, presentation, and communication skills – both verbal and written
• Experience with tag management systems and data layers
• Experience working with Adobe Analytics and/or Google Analytics
• Basic understanding of database management and APIs

Benefits

• Bounteous is willing to sponsor eligible candidates for employment visas
• In addition, you have the opportunity to participate in several Team Member Networks, sometimes referred to as employee resource groups (ERGs), that host space with individuals with shared identities, interests, and passions
• Our Team Member Networks celebrate communities of color, life as a working parent or caregiver, the 2SLGBTQIA+ community, wellbeing, and more