VP of Performance Marketing

Summary

Join Remote as their VP of Performance Marketing and lead the development and scaling of their customer acquisition strategy. You will manage and direct performance channels, build a sophisticated acquisition machine, and drive performance marketing forward. This role requires a growth mindset, data-driven approach, and the ability to switch between strategy, complex data problems, and creative execution. You will report to the CMO and manage a team of 13. Remote offers a competitive salary, comprehensive benefits, and a fully remote work environment.

Requirements

• Strong experience in a Director+ level within Performance Marketing, ideally in a tech start up or hyper-growth environment
• Extensive experience in paid media management, or campaign management with a primary focus on ROI/revenue-based goals
• Data-driven with strong quantitative and problem-solving skills that enable you to show your impact on the bottom line of the business
• A digital advertising wizard: you are an expert in ROI management, campaign management & optimization and budget management
• Experienced working both independently and with agencies on media campaigns
• Experience with growing distribution and scale across a variety of channels (email, Facebook, Instagram, YouTube, Adwords)
• Skilled in content development supported by SEO optimization and PPC strategy
• Excellent storyteller using data and the ability to direct outcomes based on data
• Driven and creative: you work around barriers and find creative solutions to advertising obstacles and idiosyncrasies related to our industry and a highly competitive space
• Aggressively setting your own goals: You're hungry for setting and achieving goals independently

Responsibilities

• Develop and implement the rollout and testing of new marketing initiatives across various channels: at a very high level identify audiences, penetrate and optimize campaign targeting, A/B test, analyze customer segments for opportunities, test retention strategies to maximize LTV and develop, execute and test new acquisition strategies for growth
• Generate and create data driven hypotheses to execute experiments across the marketing funnel designed to optimize conversion and other key performance metrics
• Own and report on analytics across the funnel and all marketing initiatives and measure conversion rates across the whole funnel, from acquisition through retention
• Develop and grow a high performing well balanced performance marketing global team
• Be a team player within your team
• Work cross-functionally and work closely with with Design, Content Marketing, Sales, Product, and other high level business areas
• Delegate and grow your team's skills, to ensure scalability, skills-development and alignment to Remote's continuous evolving and growing nature
• Work collaboratively with cross-functional teams to drive landing page/ad creative/product optimization to improve channel performance
• Monitor competitors and provide strategic recommendations to ensure receiving a maximum market share
• Oversee the affiliate marketing program
• Partner with product and engineering teams to build a quantitatively improved experience for customers

Preferred Qualifications

Passion for remote work and a global outlook

Benefits

• Work from anywhere
• Flexible paid time off
• Flexible working hours (we are async)
• 16 weeks paid parental leave
• Mental health support services
• Stock options
• Learning budget
• Home office budget & IT equipment
• Budget for local in-person social events or co-working spaces
• The base salary range for this full-time position is between $220,850 to $248,450 USD