Manager, eCommerce Search

Summary

Join KINESSO as a Performance Marketing Specialist and contribute to actionable growth for our agency partners and clients. As a key member of the team, you will be responsible for managing eCommerce Associates, overseeing cross-brand campaigns, and establishing client-centric processes. You will also develop and deliver effective media plans, brainstorm targeting and copy ideas, and maintain and optimize client campaigns.

Requirements

• Bachelor's Degree or Equivalent Experience
• Minimum 3-4 years of marketing experience
• 2+ years of eCommerce experience preferred
• Experience in web analytics, ad tracking, and other biddable media (e.g., Paid Search)
• Strong working understanding of the eCommerce industry and platforms, including major players and supporting technology (e.g., Pacvue, Skai, Criteo, etc.)
• Proven ability to understand high-level client goals and how they translate into eCommerce strategy when applied via online technologies
• Understanding of broader media planning and buying – to ensure integration / coordination with wider media objectives occur
• Process oriented, with the ability to juggle many tasks at one time. Time management and project management skills are critical
• Ability to effectively communicate processes and tactics to clients, peers, and junior members of the team
• Excellent written and verbal communication skills
• Extensive knowledge of Microsoft Excel, and excellent quantitative and qualitative analysis skills

Responsibilities

• Manage eCommerce Associates on the team and take ownership / drive their career development
• Cross-Brand oversight of all eCommerce campaigns, including coordination of planning, activation, and reporting
• Supporting the team Director/Associate Director with ongoing client strategy and team management
• Establishment of team and client centric processes to improve overall team performance and minimize risk of human error
• Professional communication with clients, vendors, and partner agencies with emphasis on storytelling and driving action
• Understanding client goals and how to maximize those measures of success through tactical strategies and technologies
• Creation and delivery of effective media plan details for integrated paid eCommerce and co-op advertising campaign efforts – in context to wider media efforts
• Partner with team leads in forecasting for media planning to build and maintain best possible recommendations for performance
• Developing, optimizing, and maintaining eCommerce campaigns for clients, including coordination of assets between creative agencies and client teams and budget management
• Brainstorming/researching targeting and copy ideas for specific campaigns, including new betas and opportunities with our partners
• Development, execution, and testing across campaign variables that create client-specific insight and feed future successions of testing
• Maintaining and optimizing client campaigns to improve overall performance against pre-determined benchmarks on an ongoing basis
• Analyzing and reporting data on a daily / weekly / bi-weekly / monthly & ad-hoc basis
• Develop, document, and implement eCommerce media best practices within client accounts
• Keeping abreast of industry news and developing POVs to communicate relevant updates to client

Benefits

• Medical and dental coverage
• 401(k) plans
• Flex spending
• Life insurance
• Disability
• Employee discount program
• Employee stock purchase program
• Paid family benefits
• Discretionary time off days
• Company-wide Appreciation Weeks and Wellness Days