Senior Performance Marketing Manager

Summary

Join Spocket, a rapidly growing eCommerce platform, as a Senior Performance Marketing Manager. You will be responsible for developing and executing paid media strategies across various platforms like Google Ads, Bing Ads, and Meta Ads to drive customer acquisition and revenue growth. This role requires at least eight years of experience managing significant marketing budgets and a deep understanding of digital advertising. You will collaborate with internal teams, analyze data to optimize campaigns, and stay updated on industry trends. Spocket offers a supportive and collaborative work environment with benefits to help you focus on building an awesome company. If you're passionate about digital advertising and scaling businesses, this is an exciting opportunity to join a dynamic team.

Requirements

• A minimum of eight (8) years of working experience in a similar role
• Previously managed at least USD 150K per month in marketing spends
• In-depth knowledge in scaling businesses using Google Ads (Search, Display & Youtube), Bing Search Ads and Meta Ads
• Strong analytical skills with the ability to interpret data, draw actionable insights, and make data-driven decisions to optimize campaign performance
• Detail-oriented with a focus on accuracy and precision in campaign setup, monitoring, and reporting
• Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment
• Knowledge of scaling businesses using Reddit

Responsibilities

• Develop and implement comprehensive paid media strategies across various platforms, including but not limited to Google Ads (Search, Display & Youtube), Bing Search Ads and Meta Ads, Reddit, and other relevant channels
• Manage end-to-end campaign execution, including campaign setup, ad creative development, audience targeting, budget management, and performance tracking
• Conduct in-depth keyword research, audience segmentation, and competitive analysis to identify opportunities and optimize campaign performance
• Collaborate with internal teams to align paid media efforts with overall marketing objectives and business goals
• Stay informed about industry trends, best practices, and emerging technologies in digital advertising, and implement innovative strategies to stay ahead of the competition

Preferred Qualifications

Experience in running campaigns for North American regions would be a plus

Benefits

• We take care of our teammates. This is a unique opportunity to join a rapidly growing technology startup and taking care of our team on this journey is a priority
• We have curated a mission-driven workplace in which we believe in a positive and supportive team
• We offer all teammates the opportunity to provide insights on strategy and improve processes across the business
• We have an awesome and easily accessible office in Yaletown with snacks and fun people
• We love hanging out. A team that has fun together, stays together!
• We offer benefits so you can focus on building an awesome company!