Manager, Integrated Media Strategy & Planning

Summary

Join DEPT® as a Manager, Integrated Media Strategy & Planning and become a key member of our strategy team. You will be responsible for planning and developing data-driven strategies, collaborating with cross-functional teams, and serving as a trusted advisor. This role requires strong analytical and communication skills, experience in media planning and optimization, and client management. You will work with various data sources and tools to create holistic communication plans. The position offers opportunities for professional growth and collaboration within a global agency. DEPT® provides a comprehensive benefits package.

Requirements

• 4+ years of hands-on in cross-channel media planning & optimization inclusive of all digital channels; knowledge and experience in traditional channels is preferred but not mandatory
• 4+ Experience with media industry research and planning tools (i.e. ComScore, MRI, GWI, Kantar, Pathmatics)
• 2 year minimum of client facing experience and management experience
• Understanding of brand and performance media and the synergy across the two
• Able to clearly and concisely articulate a persuasive point of view, both written and verbal, presenting to project stakeholders
• Curious and creative, while rigorous and analytical
• Strong collaboration, client relationship building, and leadership skills
• Experience navigating cross-functional teams and dynamics

Responsibilities

• Planning
• Pulling together research insights from Competitive data (Pathmatics, Vivvix, Similarweb), Audience Research (GWI), Landscape insights (eMarketer, business journals), Client Data (GA, CM, META etc) and 1P data
• Developing and contributing to full funnel media and data driven strategies based on research insights
• Supporting the creation of holistic communication plans and corresponding media strategies; from setting objectives & KPIs, audience sizing, profiling, targeting,  determining media channel mix and potential tactics/partners, budget setting to measurement frameworks
• Closely partnering and collaborating with interconnected internal teams such as Client Services, Creative Services, Activation and Data Sciences when creating and executing holistic media campaigns
• Working along a range of cross-functional teams both within the agency and clients’ teams alike, building a collaborative and trusting relationship along the way
• Participate in new business development and other growth opportunities
• Collaboration
• Is a trusted advisor for internal functional team members and external partners and becoming an expert within integrated planning
• Ability to boost morale and develop team culture - being a positive example and growing careers of junior team members alike
• Provides new or different thinking and shares ideas openly
• Strong communication and presentation skills and is able to contribute to a client presentation confidently on their own
• Strong analytical mind and strategic thinker / problem solver and is solution-oriented

Benefits

• Healthcare, Dental, and Vision coverage
• 401k plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave