Manager, Loyalty Program

Summary

Join Nutrafol as a Manager, Loyalty Marketing to scale and optimize loyalty and retention initiatives. Reporting to the Director, Loyalty Marketing, you will execute the loyalty strategy, enhance customer engagement, and support customer success. Key responsibilities include leading programs, partnering cross-functionally to implement and optimize campaigns, and analyzing performance for future growth. The ideal candidate thrives in a fast-paced environment, is highly organized, and has strong experience in eCommerce, customer marketing, and loyalty programs. You will balance creativity with analytics to create impactful customer experiences. Nutrafol offers a competitive salary and a comprehensive benefits package.

Requirements

• 3+ years of experience working in customer marketing, loyalty, or retention programs, preferably in eCommerce and subscription businesses
• Excellent project management and cross-functional collaboration skills with the ability to manage multiple initiatives simultaneously in a fast-paced environment
• Experience working with technical teams and providing business requirements
• Proven experience managing multi-channel customer engagement campaigns from strategy through execution
• Strong analytical skills with proficiency in loyalty and retention reporting; able to translate insights into actionable strategies
• Familiarity with loyalty and referral platforms, CDPs, and marketing automation tools
• A creative, resourceful problem solver passionate about driving customer loyalty and retention
• Eager to learn and #KeepGrowing

Responsibilities

• Support the Director of Loyalty Marketing in developing and executing the loyalty roadmap to drive customer retention and engagement
• Manage the day-to-day operations of the loyalty program, overseeing briefing, project management, and deployment to ensure seamless execution of campaigns
• Lead Nutrafol’s referral program, including strategy, campaign execution, performance tracking, and continuous improvement
• Working with technical teams, assist in the implementation and optimization of automated loyalty initiatives across multiple customer channels and touchpoints
• Monitor and analyze loyalty KPIs (e.g., engagement metrics, program success) and deliver insights and recommendations for improvement
• Support vendor relationships and coordinate with external partners to execute loyalty initiatives
• Contribute to the testing and optimization of loyalty tools, automation, and personalization strategies
• Stay current on industry trends and competitive loyalty programs to identify opportunities for innovation

Benefits

• Fully remote work experience
• Comprehensive medical, dental, and vision package, including FSA program
• 401K with employer match
• Quarterly Bonus Program
• Flexible PTO
• Two company-wide wellness breaks every day
• Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
• Monthly wellness stipend
• Monthly internet stipend
• Monthly cell phone stipend
• Annual learning & development stipend
• Wellness Program, including virtual Wellness Sessions & No-Meeting Wednesdays
• Free meditation app membership (Headspace)
• Free Nutrafol subscription
• Pet insurance and benefit programs