Senior Director, Demand Generation

Summary

Join BlueConic, a company reinventing business growth through customer data transformation, as their Senior Director of Demand Generation. This leadership role demands building and scaling a demand generation engine to deliver high-quality pipeline. You will own pipeline creation goals, strategize and execute integrated campaigns, and collaborate with various teams. The ideal candidate possesses extensive B2B SaaS experience, a proven track record of growth, and strong sales partnership skills. Success will be measured by pipeline generation, lead quality, campaign ROI, sales partnership, and team performance. This position offers the opportunity to lead a high-performing team and champion AI adoption for demand generation transformation.

Requirements

• 8–12+ years of B2B SaaS demand generation experience, with at least 3+ years in a senior leadership role owning pipeline targets
• Proven track record of delivering measurable, scalable growth through integrated marketing campaigns
• Deep experience partnering closely with sales; a shared sense of revenue accountability is a must
• Strong command of campaign strategy, ABM, marketing automation (HubSpot or Marketo), intent data, and modern go-to-market tech stacks
• Strategic thinker with bias for action: you think big, act fast, and learn quickly
• Inspirational team leader who can coach, challenge, and grow a team

Responsibilities

• Own the new business pipeline target and serve as the marketing team’s key stakeholder in revenue growth
• Build and execute a full-funnel demand gen strategy that drives ICP-fit leads that convert to opportunities—and close
• Define, measure, and continuously improve marketing’s contribution to pipeline, with clear attribution and ROI
• Develop and execute annual and quarterly integrated campaign plans aligned to business priorities, buyer pain points, and sales plays
• Partner with product marketing and content to turn BlueConic’s Customer Growth Engine™ positioning into compelling narratives that drive engagement
• Launch and scale ABM programs tailored to high-priority segments and strategic accounts
• Lead our field and event marketing strategy — from industry conferences to BlueConic-owned experiences — to create high-quality pipeline and deepen partner and customer relationships
• Create unique, memorable experiences that cut through the noise and drive measurable results
• Partner with the Customer Marketing team to create and execute programs that drive expansion, retention, and advocacy within our customer base
• Leverage customer stories, insights, and feedback to fuel demand generation campaigns, improve messaging resonance, and accelerate both acquisition and retention
• Build a tight, transparent partnership with the sales team to align on goals, feedback, and continuous improvement
• Establish joint accountability with sales for conversion rates, opportunity quality, and pipeline acceleration
• Champion AI adoption to redesign the demand generation strategy from the ground up, leveraging AI for targeting, creative development, channel optimization, lead scoring, predictive forecasting, and buyer journey orchestration
• Operationalize AI across every stage of the demand engine, including predictive audience segmentation, AI-assisted content personalization, intelligent spend optimization, automated experimentation, and AI-driven ABM, with measurable goals tied to efficiency, conversion, and pipeline velocity
• Manage and grow a high-performing demand generation team with clear goals, mentorship, and performance expectations
• Foster a culture of curiosity, accountability, and results
• Define KPIs and build dashboards to track lead progression, funnel conversion, program ROI, and velocity through the pipeline
• Use data to diagnose gaps, run experiments, and drive continuous optimization across all channels

Preferred Qualifications

Experience in retail or CPG tech (or with similar enterprise buyer journeys) is a plus