Manager, Paid Media

Summary

Join Caseware as the Manager, Paid Media and own the global strategy and optimization of all paid media campaigns. You will work with regional marketing teams to align campaigns with business goals, generate leads, and maximize ROI. This role leads North America paid media campaigns and ensures seamless global execution. You will develop and execute multi-channel paid media strategies, provide strategic guidance to regional teams, manage and optimize campaigns across various platforms, and apply AI-powered solutions. You will also collaborate with content and creative teams, develop insightful reports, monitor performance metrics, lead A/B testing, and stay current on digital advertising trends. This is a full-time, permanent position with hybrid or remote work options.

Requirements

• 5+ years of experience in paid media, preferably in B2B SaaS or tech
• Proven track record of managing six-figure budgets and delivering measurable results
• Deep expertise in Google Ads, LinkedIn Campaign Manager, and other paid platforms
• Strong analytical skills and experience with tools like Google Analytics, HubSpot, Salesforce, or similar
• Excellent communication and project management skills

Responsibilities

• Develop and execute multi-channel paid media strategies to drive awareness, engagement, and pipeline growth globally
• Provide strategic guidance to regional teams to ensure all global paid media programs meet Caseware requirements and align to business goals and targets
• Manage and optimize North America campaigns across Google Ads, Bing, LinkedIn, Meta, programmatic platforms, and other relevant channels
• Apply AI-powered solutions to automate and enhance campaign performance
• Collaborate with content and creative teams to develop compelling ad copy, visuals, and landing pages
• Develop and deliver timely, insightful reports that clearly communicate global performance and strategic opportunities
• Monitor global performance metrics (CTR, CPC, CPL, ROAS, etc.) and provide actionable insights and reporting
• Lead and execute A/B testing strategies to improve campaign performance
• Drive consistent and effective execution of audience segmentation, conversion hygiene, budget pacing, frequency capping, and tracking
• Build and execute creative 1:1,1: few and programmatic campaigns leveraging intent data to reach prospects
• Monitor and analyze global performance of ABM programs, providing actionable insights and optimizations based on engagement, pipeline influence, and revenue outcomes
• Stay current on digital advertising trends, platform updates, and competitor activity
• Partner with Marketing Operations and RevOps to ensure accurate tracking and attribution

Preferred Qualifications

• Experience with account-based marketing (ABM) is a plus
• Familiarity with the accounting or audit industry is a bonus, but not required

Benefits

• Innovation is at our core. We work with cutting-edge technology in accounting and financial reporting, constantly pushing the boundaries to create impactful software solutions
• We are committed to a collaborative culture, where your ideas are valued, and knowledge sharing is encouraged within a supportive, inclusive team
• Work-life balance is important to us. We offer flexible work options, remote opportunities, and generous time-off policies to ensure a healthy work-life balance
• We offer competitive compensation, including a competitive salary and comprehensive benefits such as health insurance and retirement plans
• We are driven by impactful work . Your contributions directly affect how our clients manage financial processes and drive their success
• Recognition and rewards matter to us . We celebrate hard work through recognition programs, performance bonuses, and opportunities for career growth
• We embrace global opportunities . Work on international projects and collaborate with a diverse, global team